Tamara Remedios of New Jersey writes:
“We’re doing a restaurant promotion July 24-August 4 in northern New Jersey. It’s Hudson Restaurant Week for Hoboken & Jersey City (across the river from Manhattan). I created the event last year. I own a local magazine and it was an idea brainstormed with one of my advertisers. It’s a 10-day dining promotion with prix-fixe meals at fine restaurants for a reduced price.
“The event has really grown over the past year. I give lots of attention to advertising but not PR. I want to change that as we go into Year Number 2. I want to do a kick-off party with mayors, politicians, chefs, restaurant owners, business owners and winners from our email list. We’ll be selling tickets to the public with proceeds going to a local food bank. I want to invite media but I’m not sure how to go about it.
“Do you send an invite or a personal note or letter? Do I also send a pitch? What’s the protocol and should we do anything special for them? Any other tips for publicity?”