Book marketing expert John Kremer says that if he had his choice between buying an ad to promote a book or going after free publicity, he'd choose free publicity almost every time. That's because generating interviews, giving your expert opinion, writing articles and having journalists … [Read more...]
Oprah needs gift ideas for magazines and “Oprah’s Favorite Things”
At the end of each year, the Queen of Daytime TV Talk Shows makes a list of things she likes, then features them on her show in December. They're known to her fans simply as "Oprah's Favorite Things." Last year, they included an Apple iPod, croissants from William-Sonoma, a Burberry coat and purse, a … [Read more...]
MyShelf.com needs a book reviewer
Publicity Hound Carolyn-Howard Johnson, publisher of the Sharing with Writers ezine, says her editor at MyShelf.com is looking for another reviewer. Carolyn writes: "As many of you know, I recommend reviewing as a way to trade your writing for exposure. Some reviewers get paid but I don't view … [Read more...]
Watches for lawyers: A clever product that needs publicity ideas
Lisa Solomon of Ardsley, New York writes: "My husband and I, both attorneys, are partners in The Billable Hour Company. We make watches and clocks especially for lawyers, with dials divided into six-minute increments--the same way many lawyers bill. "Our product is a lighthearted take … [Read more...]
A bra that deflects bullets? Details, please
Reporters are taught from Day One to always get pertinent details. Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on the top of a doorway and had a concussion. This amusing post by the Poynter Institute titled [Read more...]
Publicity photos will look better if you follow these tips
If you're taking your own photos and submitting them to the media, increase your chances of getting them printed by following tips from Gregg McLachlan at the Newscollege website. They include: ---No "execution-at-dawn" photos. ---No photos of people smiling when the subject matter … [Read more...]
Feng shui instructor needs ideas on how to use controversy for publicity
Debra Blackmon of Bakersfield, California writes: "This morning, a popular local radio host blasted the inclusion of Feng Shui workshops at our local community center this summer. "The reason? Feng Shui is a religion and non-Christian and shouldn't be taught at the community forum. I'm the instructor of the workshop (and a Christian). I want to … [Read more...]
Katrina first anniversary means publicity opportunity
Tom Warneka of Cleveland, Ohio writes: "I spent two weeks in southern Mississippi last fall as a mental health worker with the Red Cross. We're quickly coming up the first anniversary on August 29 of Hurricane Katrina. "As a way of promoting my book 'Leading People the Black Belt Way: Conquering the Five Core Problems Facing Leaders Today,' I … [Read more...]
Pay-per-play alive and well, survey shows
If you're relatively certain you'll get a good media placement because your story can stand on its own two feet, guess again. You might be elbowed out by somebody who had the big bucks to pay journalists to cover it. Almost half of the 266 marketing executives polled by [Read more...]
Confessions of a therapist for the very rich
The headline at the top of the Gulfshore Life magazine caught my eye when I was in Naples, Fla. over the weekend: "Confessions of a Therapist for the Very Rich." In an article written by Tracy Jones, Naples psychiatrist Richard Capiola, went into great detail about the things that worry … [Read more...]
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