Rob Grede of Wauwatosa, Wisconsin writes: The Second Edition of "Naked Marketing--The Bare Essentials" is hot off the presses. Back in 1997, when Prentice Hall first published the book, it became a bestseller. It is still used by universities and advertising agencies as a basic primer on marketing and promotion. But Prentice Hall is out of … [Read more...]
Pay-for-placement fees: Make sure you know what they include
Whenever I talk to someone who owns a pay-for-placement PR firm and the topic turns to their fees, they're suddenly tongue-tied. That's because the fees are hefty, like $1,500 or more to get a story placed in a business journal---something that isn't that hard to do yourself, even for inexperienced Publicity Hounds, if you just do just a little … [Read more...]
‘How to be a model’ seminars need promotion, publicity ideas
Roxie Hickman of Racine, Wisconsin asks: "How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains the do's and … [Read more...]
Where do reporters find stories? Here are 50 places
People in the media will never admit to outsiders, but they often think their occupation gives them a license to snoop. I certainly thought so when I worked as a newspaper reporter in Ohio in the seventies and eighties. In fact, I loved to eavesdrop during my lunch hour. I'd go to a local restaurant with another reporter and order lunch. Then, … [Read more...]
Fact-checks with reporters help ensure accurate stories
When I read a correction in this morning's paper, it reminded me to remind you that whenever a print reporter interviews you for a story, never ask if it's OK to read the story before it's printed because you're afraid they'll screw it up. That's not the way the game is played, and it will label you as clueless. How, then, can you ensure that the … [Read more...]
Wedding planner needs creative ideas for workshops
Marisa Menzel of Madison, Wisconsin writes: "I'm a wedding planner and have recently started hosting monthly 'workshops' at a local bridal shop. Each month we ask one wedding professional to come in to talk about their trade. "We tell the attendees the name of the business that the professional is from, but the main focus is informative, as … [Read more...]
Tip sheets explain how to avoid summer injuries
While everyone else was attending parades and picnics yesterday, I spent seven hours on Memorial Day cleaning out my perennial gardens. Dressed in shorts and a sleeveless shirt, I ended up with a sunburn so bad that it feels like my shoulders are on fire. Silly me for forgetting to slather on the sunscreen. I'll bet some of you are also feeling … [Read more...]
Christian recording artist needs publicity tips
Jilleen of Santa Ana, California writes: "I am a Christian recording artist and speaker from Santa Ana, California. I recently released a new CD project called "The Hymns Experience." It's an interactive modern-day musical journey into the history of America's all-time favorite hymns. To listen to a few songs from the album, please visit [Read more...]
Cosmetic surgery pitches don’t need a tie-in to celebrities
Pitching a story about cosmetic surgery? If so, you no longer need to tie it to a celebrity, says the may 15 issue of PR Week. Coverage on all types of procedures, including nose jobs, skin peels, tummy tucks and breast augmentation has become mainstream. The media are also devoting more … [Read more...]
Horticulture magazine wants product info for holiday gift guide
Do you sell the perfect pair of gardening gloves? Or hand-made herb markers that any gardener would be proud to display among the basil and oregano? How about furniture with a garden theme? Or outdoor or patio products with panache?
If so, the bimonthly Horticulture magazine (circ. … [Read more...]
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