Lisa Solomon of Ardsley, New York writes:
“My husband and I, both attorneys, are partners in The Billable Hour Company. We make watches and clocks especially for lawyers, with dials divided into six-minute increments–the same way many lawyers bill.
“Our product is a lighthearted take on the concept of the billable hour and it’s the perfect gift for a lawyer, law student, or any professional who bills by the hour. What’s the best way to pitch our products to get the media interested? Should we just send a press release and a photo? Or do we have to try to tie our product into a specific topic?”