Publicity Hound Janice Bittner of northern Virginia writes:
“Our company, Dryer Vent Wizard, cleans, fixes and installs dryer vents in an effort to help prevent dryer fires. I’ve sent at least three media kits to 10+ newspapers in our area over the last year that covered fire safety. I even gave out free dryer vent check kits to provide helpful tips and warning signs to readers.
“We live in a highly populated area with several weekly newspapers, all of which have extremely expensive advertising rates and not much editorial and news space. I haven’t been able to get a story printed in any of them, even after speaking to a reporter whose paper covers the area where a family recently experienced a dryer fire due to a clogged dryer vent (I even secured permission from the family to be interviewed).
“Any help from your Hounds on how to get publicity in a news environment that doesn’t have room for filler-type articles would be greatly appreciated!”