When you find a list of the top experts in your niche, even if you aren’t included on it, don’t just give it a passing glance and move on.
Figure out how you can use that information to make more contacts, become smarter, and get more publicity.
This blog was just named to the list of 60 of the Best Publicity Relations blogs in the world by Inkybee. The membership site helps you create lists of bloggers in any niche, determine how influential they are, track your relationships with them, and measure the success of your blogger outreach campaigns. I love the service, and you can register for Inkybee’s free 30-day free trial.
Here’s how I’m going to use that valuable list:
1. Follow these PR experts on Twitter and Facebook.
I’ll add these bloggers to the Twitter list I’ve already created for publicity experts. I’ve imported the feed for this list into Hootsuite, the dashboard I use to monitor my social media activity. Some of my best tweets come from these people.
2. Connect with them on Google+.
Using this list will be a quick way to populate my circles for PR people, publicity pros and bloggers.
3. Connect with them on LinkedIn.
I’ll invite them to connect, and I’ll also check out what groups they’re in and determine if I should join those groups, too.
4. Pitch guest blog posts on publicity topics.
While I’d build more traction guest blogging for audiences that don’t already know about me, writing for audiences that already do can’t hurt.
5. Invite them to be a contributor to this blog.
I’ll be starting a program soon and recruiting regular contributors (different from one-time guest bloggers). The Inkybee list is a great starting point!
How else do you used these curated lists?
UPDATE: I had forgotten that Cision compiled a list last month of the Top 50 Public Relations blogs. This blog is 25 on that list.