Awards usually don't mean squat because the true test of a P.R. campaign is how the project has changed people's behavior or perceptions. If you care about these things, however, two contests are seeking entries. PR News is sponsoring its first-ever Nonprofit PR Awards program for nonprofit communications. It's open to all communications and … [Read more...]
Stop calling news conferences
A reader wrote this week and asked: "We are looking for some advice on when to send a media notice to our contacts announcing a press conference. A week prior to the press conference? Two days? Or is it best to hit them a couple of times?" The Publicity Hound says: Why do you think it's so difficult to lure the media to news conferences? Here … [Read more...]
CDs, tapes available from Media Relations 2005
If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled "The 10 worst Journalist Faux Pas You Can Make." I highly recommend three sessions: … [Read more...]
PR tips at AMA website
PR Newswire is now providing educational PR content to the American Marketing Association's website. It includes writing tips, frequently asked questions and educational articles including: Using Your Website as an Effective PR Tool; Six Simple Steps for Turning Your Company into a Heavily Quoted Source; Tips on Writing an Effective Feature … [Read more...]
How PR people can help Capitol Hill reporters
Gwyneth Shaw, the Baltimore Sun's Capitol Hill correspondent, is always on the lookout for a new angle on legislation or a study. In this article by PR newswire, she offers tips on how the public relations community can provide useful content for reporters like her by offering timely studies or experts. … [Read more...]
Off to PMA, BEA
I'm off to PMA University, sponsored by the publishers marketing association, and BookExpoAmerica in New York City. If you'll be at PMA, I'm on a panel from 10:15-11:45AM Wednesday on "How to launch a proftable 30-day Internet publicity campaign. On Thursday, I'm part of a morning panel from 10:45-1:15 on "How to slice and dice your book … [Read more...]
The danger of sponsorships
If your company or oranization wants to partner with a big-name celebrity or sports star, understand the potential danger---and that you might get publicity you wish you hadn't gotten. Aurora Health Care, Wisconsin's biggest hospital system, has pulled its sponsorship of the 2005 Ahman Green Football Camp because Ahman Green, the popular running … [Read more...]
So much for PR awards
At the end of the dot-com era, the Orlando Business Journal asked PR guy Richard Laermer what he thought of WordWise, a local firm that had hired a person full-time to get them a horde of industry awards. Laermer says WordWise did no advertising but "this hardly-shy communications agency pursued a different strategy: it won awards." Actually, by … [Read more...]
Please, no boring press conferences
Why do I call them boring news conferences? Because during my 22 years as a newspaper reporter and editor, I can't remember attending one news conference that wasn't a waste of time. Once, when I worked as an editor, I remember getting a call from a PR guy who screamed at me over the phone because no one from my newspaper or any other media … [Read more...]
PR pros still far behind with blogging
When I attended the Media Relations 2005 conference in San Francisco April 10-12, one the things that surprised me most was that the PR profession doesn't take blogging as seriously as it should. There was only one panel devoted to blogging and RSS feeds. And I sat at a table with PR people who told me their bosses already have told them … [Read more...]
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