Publicity Hound John Faisandier of Karori in New Zealand writes: "I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire. "The rooms are quite large, with new … [Read more...]
Wal-Mart PR push is too little, too late
I love Wal-Mart's convenience, store hours and low prices. Of all the merchants that get a chunk of my money, Wal-Mart probably gets the most. But when it comes to PR, I'd give Wal-Mart the booby prize. A story in the July 25 issue of PR Week says Wal-Mart has begun a media relations and community outreach effort to improve its image in New York … [Read more...]
How Attorneys Promote Their Experts
Attorneys have more disdain for the media than any other group of professionals I can think of. "Don't talk," they tell their clients who have just been sued or charged with a crime. "No comment," they tell reporters who ask about a big case they're defending. That's why I was delighted to read about the successful publicity campaign launched … [Read more...]
3 PR contests accepting entries
Awards usually don't mean squat because the true test of a P.R. campaign is how the project has changed people's behavior or perceptions. If you care about these things, however, two contests are seeking entries. PR News is sponsoring its first-ever Nonprofit PR Awards program for nonprofit communications. It's open to all communications and … [Read more...]
Stop calling news conferences
A reader wrote this week and asked: "We are looking for some advice on when to send a media notice to our contacts announcing a press conference. A week prior to the press conference? Two days? Or is it best to hit them a couple of times?" The Publicity Hound says: Why do you think it's so difficult to lure the media to news conferences? Here … [Read more...]
CDs, tapes available from Media Relations 2005
If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled "The 10 worst Journalist Faux Pas You Can Make." I highly recommend three sessions: … [Read more...]
PR tips at AMA website
PR Newswire is now providing educational PR content to the American Marketing Association's website. It includes writing tips, frequently asked questions and educational articles including: Using Your Website as an Effective PR Tool; Six Simple Steps for Turning Your Company into a Heavily Quoted Source; Tips on Writing an Effective Feature … [Read more...]
How PR people can help Capitol Hill reporters
Gwyneth Shaw, the Baltimore Sun's Capitol Hill correspondent, is always on the lookout for a new angle on legislation or a study. In this article by PR newswire, she offers tips on how the public relations community can provide useful content for reporters like her by offering timely studies or experts. … [Read more...]
Off to PMA, BEA
I'm off to PMA University, sponsored by the publishers marketing association, and BookExpoAmerica in New York City. If you'll be at PMA, I'm on a panel from 10:15-11:45AM Wednesday on "How to launch a proftable 30-day Internet publicity campaign. On Thursday, I'm part of a morning panel from 10:45-1:15 on "How to slice and dice your book … [Read more...]
The danger of sponsorships
If your company or oranization wants to partner with a big-name celebrity or sports star, understand the potential danger---and that you might get publicity you wish you hadn't gotten. Aurora Health Care, Wisconsin's biggest hospital system, has pulled its sponsorship of the 2005 Ahman Green Football Camp because Ahman Green, the popular running … [Read more...]
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