One of the worst ways that PR agencies rip off their clients is by forcing new hires to make those idiot phone calls to journalists asking questions like "I'm just calling to see if you got my news release and if you know when it will be printed?" These calls infuriate the reporters. The company mentioned in the news release looks bad. The agency … [Read more...]
Research reporters with a “Reporter of the Month” club
If you don't have a big PR budget, you'll love this idea. In fact, it's so cool, I wish I had thought of it myself.
It's called the "Reporter of the Month Club" and Dean Rotbart, a former Wall Street Journal columnist, deserves credit for suggesting it. Dean is head of the TJFR group and [Read more...]
How to find PR clients
It baffles me why so many PR people complain about a lack of business yet never think of offering to present a program to their local Rotary or Kiwanis Club on how to get publicity. When they grumble that they don't have enough clients, I suggest they create an inexpensive information product on how to get publicity, then give it away. Then they … [Read more...]
Travel writers complain about lazy PR people
For every PR person who grouses about a rude, inconsiderate journalist, there's a journalist complaining about a lazy PR person. And the writers are sharing their gripes online. Thanks to Publicity Hound Lori Lisi of Joshua, Texas for pointing out this interesting thread at a discussion board for travel writers. Their gripes include PR … [Read more...]
Voicemail messages that help the media
This morning I called someone and had to sit through a 45-second email message that about drove me nuts. If I had been a reporter calling her for an interview, I probably would have hung up and called someone else to interview. Here are three voicemail tips that will make it easy for the media to cover you: ---If you have a special pager or … [Read more...]
Bulldog Reporter: Please start blogging
One of the best little tip sheets to hit my email box is Journalists Speak Out, the ezine published by Bulldog Reporter and edited by Brian Pittman. I find something useful in every one of them, like the nifty pitching tips in yesterday's issue under the headline "Be a Resource, Not a 'One Pitch' Wonder: Four Ways to Keep Your Pitches — and … [Read more...]
PR Week awards deadline is Friday
When I worked as a newspaper reporter, nothing made my day more than winning a writing award from one of my trade associations. It's no different if you work in PR. So you might want to hustle if you haven't yet entered the 2006 PRWeek Awards. The deadline is Friday, October 14. The awards really spiff up a resume. And it sure doesn't hurt to … [Read more...]
Create a “Top 10” list
If your company or nonprofit serves a national or international audience, here's a great idea publicity idea you can steal. Ditto if you're an author, speaker or consultant. One of the ideas in my ebook "How to be a Kick-butt Publicity Hound" is to create a list of the top 10 cities or … [Read more...]
Vote for POOPY PR photos
I'll bet many of you work for companies that regularly have "POOP" in their newsletters, annual reports and even at their websites. "POOP" stands for Photos that Ought to be Outlawed Permanently. The acronym is the brainchild of Jean Clough, who teaches photography. Her friend, Steve Crescenzo, thought it was so clever when he first heard it that … [Read more...]
And the bad taste award for PR & marketing goes to…
When PR and marketing firms become giddy over their own creativity, look out. A new 44-second commercial called "BANG" created by Maloney & Fox to announce the launch of its Quality Products Division, spoofs a commercial for a male enhancement pill. M&F calls it an "advermation" and is sending the video to new business … [Read more...]
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