PRWeb has discontinued its free press release distribution service which is probably just as well, because these freebie sites are usually worthless because your release isn't distributed anywhere. It's simply parked at a website. That means you have to pay at least $80 to have your … [Read more...]
Scobleizer gives blogging tips for PR pros
Bulldog Reporter has an excellent interview with Robert Scoble whose popular Scobleizer technology blog ranks 34 on Technorati’s list of top blogs, with over 19,458 links. (Scroll about one-third down the page to the headline "Blog or … [Read more...]
Crisis management: Learn from the best
Crisis manager Jonathan Bernstein, one of the very best in the business, has been teaching companies how to get out of trouble---or stay out of it---for more than 20 years. Today, he's dealing with the most unusual crisis he's ever seen. In an email message this afternoon to subscribers of his electronic newsletter, he writes: "I am probably, … [Read more...]
Public relations firms: Use newspaper column to promote yourself
Attention PR people at agencies large and small, and sole practitioners who need more clients. Writing a column for your local newspaper is a fabulous way of demonstrating your expertise. Land a gig as a regular columnist and it's akin to being anointed by the publishing company. That's what happened to PR practitioner Nancy Juetten who's … [Read more...]
Celebrity addresses are easier to get with this service
Celebrity addresses are a closely guarded secret. So what do you do if you're hoping to contact a celebrity and ask if they'll appear at your special event? Getting contact information for the celebrity is next to impossible, but getting in touch with the people in their inner circle isn't. The best service for contacting a celebrity's agent, … [Read more...]
Google Alerts a great way to learn about reporters
If you're trying to pitch a certain reporter or columnist, learn all you can about the kinds of stories they write. But how can you do that if you don't know where to look? Easy. Go to Google Alerts and type in the reporter's name, then wait for Google to feed you a list of articles the … [Read more...]
Google’s flap over trademark is puzzling
Anyone who's been following this blog for awhile knows what I'm referring to when I use the term Media Mutt. It's somebody who doesn't belong in the same league as a Publicity Hound. MMs do silly things like call reporters and ask, "Can you tell me if you got my news release?" MMs order TV reporters and camera people to "get out of my lobby … [Read more...]
Northwest Airlines PR nosedives due to tips booklets
Is anybody awake in bankrupt Northwest Airlines' PR department? How could anyone---even somebody with a brain the size of a pea---let the company distribute tips booklets titled "101 Ways to Save Money" to employees whose pay has just been slashed? The booklets offer these tips: Shop in thrift stores Take a date for a walk in the woods or on … [Read more...]
Public Relations, Inc. website a wolf in disguise
Thanks to Publicity Hound Gaye Carleton of Mantra Public Relations in New York City for tipping me off to this super-sleazy (as in dishonest) website owned by a company calling itself Public Relations, Inc. The hyperlink provided above sometimes leads to an error page, which is just as … [Read more...]
Bad customer service? Shame companies online
If you want the real scoop on what people think of your customer service, don't bother asking the folks in your customer service department. For a much more accurate look, do an online search for your company. You might be shocked at what you find. A recent story in the Washington Post said disgruntled customers are increasingly turning to blogs … [Read more...]
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