Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Larry King, Mary Hart and Tommy Lasorda are hosting the Professional Baseball Scouts Foundation's "In the Spirit of the Game" 5th annual event on January 19 at the Hyatt Regency Century Plaza Hotel in Los Angeles.
The event will draw many high-profile baseball players and coaches as well as celebrities like Alyssa Milano, Don Johnson, … [Read more...]
by Joan Stewart
PR people hate being called flacks. And they despise the word "spin." But not the left-leaning PR pros hosting the True Spin Conference Jan. 31 and Feb. 1 in Denver, Colorado. It's a media relations training session with panels, workshops and networking. "This conference brings … [Read more...]
by Joan Stewart
Kudos to Pizza Hut for jumping on celebrity Reese Witherspoon's innocent, but not-so-nice, comment about pizza delivery drivers and turning it into some fun publicity. The actress told a journalist that her 4-year-old son, Deacon Phillippe, wants to be a pizza … [Read more...]
by Joan Stewart
An article in Publishers Weekly says the Hollywood writers' strike is affecting authors by suspending production of the late night talk shows that … [Read more...]
by Joan Stewart
Talk about a PR disaster. FEMA, the federal disaster agency, created its own when it staged a phony press conference last week in which FEMA employees posed as reporters and threw soft-ball questions at agency leaders so they could tell us what a … [Read more...]
by Joan Stewart
Starting immediately, PR Newswire is offering to distribute press releases free of charge if they pertain to the wildfires in California. It has created an archive of releases on both the public site and the media-only [Read more...]
by Joan Stewart
What's behind that four-star rating of a restaurant review at your favorite foodie website? Diners can't always know for sure.
That's because as online food sites become increasingly influential in the restaurant business, chefs and owners are offering bloggers complimenary meals to get good write-ups, explains [Read more...]
by Joan Stewart
If you're a professional speaker or consultant who's looking for a new revenue stream, or an author, publisher or info products creator who's looking for a new audience for your books, CDs, DVDs or other products, listen up. An expert on how to get onto the college speaking circuit and generate tons of publicity doing it, will be my guest once … [Read more...]
by Joan Stewart
I look for every opportunity to help you connect face-to-face with journalists, and this one sounds like fun. Six New York-area journalists and broadcasters will take to the stage in a stand-up comedy competition that will raise money for Operation Uplink, a charity that supports U.S. … [Read more...]
by Joan Stewart
I keep a bottle of hand sanitizer in the glove compartment of my car because, I confess, I sometimes eat in my car when I'm in a hurry. Yesterday, when I was conducting a teleseminar for people in The Publicity Hound Mentor Program, I learned that that's not so smart. [Read more...]
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