In today's newsletter, "The Publicity Hound's Tips of the Week," I wrote about the "10 Dirtiest Hotels" contest sponsored by TripAdvisor.com.
The annual contest … [Read more...]
How should PRWeek, Adicio respond to this PR crisis?
Week in and week out, I and thousands of others in the PR field look to PRWeek to tell us how companies and nonprofits respond to a variety of crises and PR problems. This week, it was the newspaper's turn to be embroiled in controversy and trouble. Online marking expert BL Ochman [Read more...]
Speak on cruise ships once, wow ’em, and you’re in forever
Daniel Hall says that once you're approved to speak on a cruise ship for free, all you have to do is win over the audience and you can pretty much get invited back on that cruise line, and speak on many others. "You are, generally speaking, approved forever," Daniel says. "This means you can then pretty much cruise when you want as long as you … [Read more...]
Publicist wants tips on how to deal with impatient clients
Gail Sideman of Milwaukee, Wisconsin writes: "I'm what the business calls a veteran publicist and media relations professional who has landed quality hits, and believes she does a good job in explaining how a PR or publicity campaign works to those who have never been involved in one. "I outline the fact that an online newsroom is necessary and … [Read more...]
Dirty hotel glasses: Fodder for more TV I-team stories
More Publicity Hounds have responded to the items you've read here and here, about the Atlanta TV station's [Read more...]
Pay-per-placement PR pros and cons
If you're on a shoestring budget, pay-per-placement PR isn't for you.
But if you have the money to spend, it can land you on a top TV show or in a top-tier newspaper or magazine quicker than if you tried to pitch yourself.
Rather than paying a publicist or PR firm a retainer, regardless of whether they generate publicity for you, … [Read more...]
‘Dirty hotel glasses’ contest winner
Next time the Sheraton Suites, Embassy Suites or Holiday Inn hotel chains are looking for a PR spokesperson, they should choose the winning candidate from among Publicity Hounds who read my newsletter, "Craigslist: A Valuable Publicity Tool."
Last week, I told you about … [Read more...]
‘Best of ProfNet’ list promotes PR agency
'Tis the season for "Best of" lists.
The Morris + King Co., a New York City PR firm, issued its own Top 10 "Best of ProfNet" list.
ProfNet is a subscription service that forwards leads … [Read more...]
I-team story on dirty hotel glasses: How would you respond?
OK, Hounds. Let's see you match wits with the crisis counselors. Watch this four-and-a-half-minute video, an I-team investigation by a TV station in Atlanta, Georgia, that shows the unsanitary way that three local hotels clean dirty drinking glasses and coffee cups. The … [Read more...]
Celebrity sports gala wants items for gift bags, auctions
Larry King, Mary Hart and Tommy Lasorda are hosting the Professional Baseball Scouts Foundation's "In the Spirit of the Game" 5th annual event on January 19 at the Hyatt Regency Century Plaza Hotel in Los Angeles.
The event will draw many high-profile baseball players and coaches as well as celebrities like Alyssa Milano, Don Johnson, … [Read more...]
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