Here's an appropriate reminder for Thanksgiving Day. Send handwritten thank-you notes to journalists, freelancers, broadcasters, bloggers and others who write about you. It helps build the relationship. But what about book reviewers? Anne Roos, author of the book [Read more...]
Canadian jeweler wants ideas for Bloomingdale’s trunk show
Rachel Mielke of New York, New York writes: "I have a high-end designer jewelry company, Hillberg & Berk, that wholesales across Canada. We have just broken into the U.S. market by being … [Read more...]
Attleboro, MA threatens granny for past-due bill of 1 cent
If you've done something dumb and bad publicity results, the quickest way to make the story go away is to apologize.
But not in Attleboro, Mass. where the city has threatened to place a lien on the home of Eileen Wilbur, a 72-year-old blind woman because she has failed to pay a past-due water bill of 1 cent.
The charge was from … [Read more...]
Blog about your company’s layoffs before someone else does
In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then---if it was smart---issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the "bad news" conversation online will also post the announcement on … [Read more...]
Honolulu photographer needs to attract high-end clientele
Lisa Hoang of Honolulu, Hawaii writes: "I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele. I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before with maternity … [Read more...]
Gift expert needs product ideas for Pittsburgh Women’s Expo
Jennifer Melnick Carota of Belle Vernon, Pennsylvania writes: "I am an expert bargain shopper and 'give-ologist' known as the Gift Therapist. I have a ton of fun teaching folks how find fabulous gifts on a shoestring budget. "I recently combined all of my … [Read more...]
Colleges hungry for experts who speak on 17 topics
These are gloomy times for many Publicity Hounds who are corporate speakers and rely primarily on speaking fees and back-of-the-room product sales. Some companies, faced with huge expenses they can't control such as the skyrocketing cost of gasoline, are slashing training budgets. Corporate speakers, competing with thousands of other speakers for … [Read more...]
Revlon ties contest to ‘lipstick on a pig’ controversy
Most of us may forget the "lipstick on a pig" controversy by next week.
But I'm betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As … [Read more...]
Every day is a bad day for press conferences
Pompous elevator pitches turn off reporters and others
When somebody asks "What do you do?" how do you respond? If your answer includes words with multiple syllables or jargon, words that only people in your industry can understand, you've probably forced their brain into shut-down mode. The Philadelphia Inquirer article "Too many firms use jargon to convey ideas" offers example after example of … [Read more...]
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