Tips, Tricks & Tools for Free Publicity
If you use public speaking to promote your expertise and generate publicity, don't believe what the naysayers tell you about how all speakers are suffering during this bad economy.
The July/August issue of Speaker magazine, published by the National Speakers Association, features 25 … [Read more...]
One of the best PR tactics is dirt cheap, and I'm surprised more businesses don't take advantage of it: offering free meeting space. Banks do this all the time, and it's particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of [Read more...]
Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article … [Read more...]
If you blog, the worst of your worries shouldn't be how many times to post, or what to write about, or whether to use Wordpress or Typepad. Your Number One concern---the question bloggers never think to ask---should be: "What if somebody sues me tomorrow for copyright infringement, defamation or invasion of privacy---what does that mean?" Here's … [Read more...]
Karen Kalisek of Escondido, Calif. writes:
"WomensMedia.com a seven-year-old website that has undergone a major overhaul and is in the process of relaunching.
"We pride ourselves in offering 'expert advice for working women.' Currently, we have 30,000 unique website followers each month (20% of those are overseas), 10,000 follow … [Read more...]
If you want publicity in traditional media for a food-related story, don't miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here's a quick summary, but please read the entire … [Read more...]
Mitchell Teplitsky of New York, NY writes: "I am self-distributing a documentary to the home video and institutional markets. "I do my own PR, but as one-man band, it's too much. I'm thinking of trying to find an intern or PR firm pro bono. The benefit: They'll get to work with and learn how to independently market a film (few can do it … [Read more...]
Let's see a show of hands. How many of you like receiving cold calls from people selling ink cartridges, aluminum siding or ads in your local Yellow Pages? That's what I thought. That's why a speaker should think twice about hiring an assistant or virtual assistant to cold call meeting planners. It sends the message, "I'm too important or too … [Read more...]
If you speak for free or for a fee, and you're trying to generate media attention in towns where you speak, steal a great idea from motivational speaker Terry Hershey of Vashon, Wash. When he speaks in communities throughout the United Staties, he tries to find a local angle that ties into … [Read more...]
With a glut of houses on the market and few buyers, here's an almost guaranteed way for you to get free publicity for a house you're trying to unload---and maybe even a quick sale. This is just one of several great [Read more...]
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