Here's another website to add to your media list consider if you want publicity for local news.
It's Patch.com and it already covers more than 600 … [Read more...]
Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Here's another website to add to your media list consider if you want publicity for local news.
It's Patch.com and it already covers more than 600 … [Read more...]
by Joan Stewart
A reader asked me to recommend a company that will help her manage her online reputation.
Here's my advice, which every Publicity Hound should pay attention to, before the you-know-what hits the fan:
"I don't remember … [Read more...]
by Joan Stewart
'The problem with most "Contact Me" pages is that they're hard to find and uninspiring.
Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website.
My heart sinks when I want to contact someone, go onto their "Contact Me" page and can't find a … [Read more...]
by Joan Stewart
This week's "Help This Hound" question comes from Teri Arnold of Norfolk, Wa.:
"I work for the American Heart Association in the Mid-Atlantic Affiliate and we … [Read more...]
by Joan Stewart
If you do business in your own community, start participating on Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car … [Read more...]
by Joan Stewart
Looking for a social media site where members of your church can recruit volunteers, share prayers on the Prayer Wall, and announce the next Friday fish fry?
Compete to win one of 28 remaining slots offered by The TableProject and your church can … [Read more...]
by Joan Stewart
This week's "Help This Hound" question is from McKenna Donovan of Asheville, N.C.:
"I'm the founder and executive director of To Write Well, which offers a wide variety of writing courses online.
"Typically, the market includes … [Read more...]
by Joan Stewart
At first glance, it looks like a crossword puzzle that can appear almost as small as a postage stamp.
It's a QR code, short for quick response. And it can be one of the most valuable tools in your PR arsenal.
QR codes, similar to bar … [Read more...]
by Joan Stewart
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
by Joan Stewart
This week's Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:
"My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we … [Read more...]
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