Tips, Tricks & Tools for Free Publicity
'The problem with most "Contact Me" pages is that they're hard to find and uninspiring.
Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website.
My heart sinks when I want to contact someone, go onto their "Contact Me" page and can't find a … [Read more...]
This week's "Help This Hound" question comes from Teri Arnold of Norfolk, Wa.:
"I work for the American Heart Association in the Mid-Atlantic Affiliate and we … [Read more...]
If you do business in your own community, start participating on Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car … [Read more...]
Looking for a social media site where members of your church can recruit volunteers, share prayers on the Prayer Wall, and announce the next Friday fish fry?
Compete to win one of 28 remaining slots offered by The TableProject and your church can … [Read more...]
This week's "Help This Hound" question is from McKenna Donovan of Asheville, N.C.:
"I'm the founder and executive director of To Write Well, which offers a wide variety of writing courses online.
"Typically, the market includes … [Read more...]
At first glance, it looks like a crossword puzzle that can appear almost as small as a postage stamp.
It's a QR code, short for quick response. And it can be one of the most valuable tools in your PR arsenal.
QR codes, similar to bar … [Read more...]
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
This week's Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:
"My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we … [Read more...]
This week's "Help This Hound" question is from Dr. Robert Kotler of Beverly Hills, Calif., author of Secrets of a Beverly Hills Cosmetic Surgeon:
"We are eager to increase the number of email … [Read more...]
Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in [Read more...]
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