This edited transcript is the last in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or [Read more...]
The task that makes authors feel dishonest, deceitful and downright dirty
Why can authors muster so much passion for topics they want to write about, but gag when they discover that they---and they alone---must be the Marketer-in-Chief for their own books?
"I don't want to create an email list of readers because I don't want to be constantly bothering them," an author told me.
"I don't … [Read more...]
27 ways to use Fiverr.com to sell PR services
If you're selling any type of PR- or publicity-related service---especially if you're a new player in your niche---consider generating leads on Fiverr.com.
It's the global online marketplace of vendors offering tasks and services … [Read more...]
How to build a raving fan base that buys lots of stuff. Free training Sept. 10
Setting up a business online is the easy part.
Attracting thousand of fans and giving them time to know, like and trust you takes patience and perseverance.
I know. I've been doing this for almost 20 years.
And there's always a … [Read more...]
How to promote a Hangout, webinar, podcast after you’re the guest
If you're an expert in your topic, you've probably been invited onto at least one program as the guest expert.
Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That's what I usually do.
There's a much better way.
Mike Allton, a social media manager in St. Louis, was … [Read more...]
How to Pitch the Top 50 ‘New Product Review’ Bloggers
Whether you're launching a book or introducing a new app, plan to spend time researching and pitching bloggers who do product reviews.
Cision has published its list of the [Read more...]
7 ways prepare for media interviews and always be ready
Reviewing Stephanie Chandler's book, [Read more...]
7 online promotion tools for professional organizers
There's a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day.
While looking through old blog posts, I found one titled [Read more...]
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you'll walk away a lot smarter, and then you get to the event and find out … [Read more...]
Online marketing tips galore in Red Hot Internet Publicity
I'm honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity.
She's one of my Publicity Hounds, and she presented two fabulous sessions last week at [Read more...]
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