This edited transcript is the last in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or [Read more...]
Why can authors muster so much passion for topics they want to write about, but gag when they discover that they---and they alone---must be the Marketer-in-Chief for their own books?
"I don't want to create an email list of readers because I don't want to be constantly bothering them," an author told me.
"I don't … [Read more...]
Attracting thousand of fans and giving them time to know, like and trust you takes patience and perseverance.
I know. I've been doing this for almost 20 years.
And there's always a … [Read more...]
If you're an expert in your topic, you've probably been invited onto at least one program as the guest expert.
Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That's what I usually do.
There's a much better way.
Mike Allton, a social media manager in St. Louis, was … [Read more...]
Whether you're launching a book or introducing a new app, plan to spend time researching and pitching bloggers who do product reviews.
Cision has published its list of the [Read more...]
Reviewing Stephanie Chandler's book, [Read more...]
While looking through old blog posts, I found one titled [Read more...]
Have you evey been invited to a free event hosted by an Internet marketer who promises you'll walk away a lot smarter, and then you get to the event and find out … [Read more...]
She's one of my Publicity Hounds, and she presented two fabulous sessions last week at [Read more...]