"Crisis Manager," the free international email newsletter about crisis management, has a complementary website, Crisis Manager University. The goal of the site is the same as that of the newsletter--it brings crisis management education to those who don't work in this field, or even … [Read more...]
Small-business marketing expert Lois Carter Fay, APR suggests these 5 ways to drive sales with online publicity: --Use others to promote you. Create something "viral"--something that people love to pass on to their associates--and you can really rake in the sales. When you think "viral," think fun, useful or something that everyone wants, like a … [Read more...]
When it comes to deciding if I want free publicity or a paid ad, I’m the Queen of Cheap. I’ll choose free publicity almost every time. You should, too. But if you’re submitting articles to online portals, where you're promoting your expertise and attracting the attention of editors and publishers, you don’t want to broadcast to the world that … [Read more...]
Maya Sunpongco of Giftpile.com in Chula Vista, California, wants to know how to promote her online honeymoon registry. From Danielle Shanke of Tempe, Arizona: "Rather than pitch a story to her local media, target brides specifically through bridal magazines and websites. You'll have a much more qualified audience. I bet you could easily pitch a … [Read more...]
These days, your good name can be damaged within a matter of minutes.
It can happen if a blogger posts an entry about you, your company or non-profit, on the Internet. Minutes later, it's picked up and either repeated or referred to on four other blogs. The next day, you start getting email messages from friends and business contacts, … [Read more...]
If you publish an ezine like I do, but you create it in HTML so you can make it look pretty with different colors and graphics, there's a good chance that many of your subscribers aren't receiving it.
That's because HTML, which is often used by spammers, triggers spam filters. The problem is particularly troublesome if journalists, who … [Read more...]