Web marketing expert Larry Chase has a dandy tip on how to lead people who are reading your press release online directly to your website: "I sometimes offer 3 out of 10 tips or trends within my press release and a live link thereafter for readers to jump to my site where they can read the remaining 7 tips. Very effective." Here's a press release … [Read more...]
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I'm planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? … [Read more...]
‘Let’s Say Thanks’ campaign by Xerox a great interactive marketing campaign
I love interactive marketing campaigns that engage people online. The "Let's Say Thanks" campaign, created by Xerox as a way for people to send postcards of thanks to the troops overseas, is brilliant, regardless of what you think of the war in Iraq. Here's how it works. Visit their [Read more...]
Write articles in pairs to attract more readers
Chris Knight of EzineArticles.com, the granddaddy of article directories, says article authors should write articles in pairs to pull more readers. "Immediately below each article is … [Read more...]
Article directories abound: Post to sites with a Google page ranking of 4 or higher
Rik Feeney of GymnasticsTrainingTips.com asks this question about posting article online: "What experience do you have with article submission sites? Are they worth the time and effort? I recently received info from this site and it intrigued me, but then I thought to myself, … [Read more...]
Self-publishing makes it easier for journalists to cover you
Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I'd choose the latter any day. Here's one more reason why. I'm featuring the new book [Read more...]
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin's excellent list of "How to Get Traffic for Your Blog" includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known … [Read more...]
Los Angeles, Boston Police Departments are blogging
Lots of police departments I've worked with as a reporter usually rate a D or F when it comes to public relations. But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you'll also find lots of newsy … [Read more...]
Byline Writers’ Desk Calendar needs contributors
The Byline Writers' Desk Calendar is looking for contributors for its 2008 calendar. If you're a writer who has been paid for your work, you're eligible to submit an entry. All genres and disciplines are welcome. See the submission guidelines. Thanks to Publicity Hound … [Read more...]
Golf stories about caddies, dads, granddads wanted for golf book
BlueStreak Publishing, which recently published the book, "Lifelong Looper--The Story of a Caddie Legend" by Cindy O’Krepki, is compiling short, heartwarming stories about golf, caddies, fathers or grandfathers for future books and is … [Read more...]
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