Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a … [Read more...]
Celebrity endorsements for your book
If you've just finished writing a book, don't think the worst part of the job is finished.
If you really want the book to hit the best-seller list, generating endorsements from famous celebrities is a must--not at easy task. Take Jacqueline Marcell, for instance. When she wrote a book about her struggles caring for her father, who had … [Read more...]
Find blog content from these 17 sources
If you're at a loss for something to blog about, check out blogger Patsi Krakoff's list of 17 sources of inspiration.
Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called "How to Pitch the Best Bloggers … [Read more...]
Church marketing blog worth a visit
One of the last words I'd expect to see in the title of a blog about church marketing is "suck." If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with … [Read more...]
Author reads to kids on YouTube
Author Dora Crow wrote to tell me about a clever way she's using YouTube to promote her book.
She writes:
"In order to share the story of Winky & Wonder, I've begun reading my children's book on YouTube as an online … [Read more...]
Experts, flaunt your expertise in articles
There's an interesting discussion under way at Chris Knight's blog at EzineArticles.com about how far experts should go to flaunt their expertise in articles they're … [Read more...]
Blogging easier with these 11 tips
If you're new to blogging, check out blogger Vincent Maher's list of 11 tips. As you'll see from the comments, you'll never get all bloggers to agree on exactly what their purpose should be, or how they should blog. But Maher's tips are a good start. … [Read more...]
Think you’re an expert? You’d better be blogging
If you're a Publicity Hound who promotes yourself as an expert, you'd better be blogging. The time is coming soon when experts who don't blog will erode their own credibility---sort of like companies that, for whatever reason, don't yet have a website. Blogger Michael Coté makes a convincing argument for why experts must blog. If you aren't … [Read more...]
Information products out of date? Give ’em a new twist
My article in the October issue of Professional Speaker magazine, the trade magazine for the National Speakers Association, offers 11 ideas on how authors, speakers and experts can come up with new products simply by giving their old products a new twist. They include: Get rid of those old … [Read more...]
Want to get a blogger’s attention? Blog
If you're trying to get your product, service, cause or issue in front of influential bloggers, or even those who don't have a big following, there's one excellent way to get their attention. Blog. That's the very best way to tell them: "I get it. I understand what you do. I'm passionate about a topic, just like you are. And I invest the time, … [Read more...]
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