Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Back in the old days, White Papers read more like PhD dissertations: voluminous documents with highfalutin' language, long paragraphs and big words with lots of syllables.
Somewhere along the way, smart marketers discovered that White Papers needed a makeover. Slimmed down and spruced up, White Papers are now one of the hottest marketing … [Read more...]
by Joan Stewart
The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There's an interesting conversation at Chris Knight's blog about how some article … [Read more...]
by Joan Stewart
I write so much copy, that I could keep a proofreader busy 24 hours a day. I seldom use proofreaders. But I found one who did a fabulous job reviewing my sales page for Publicity Hound University, my new training course for assistants, virtual assistants and summer interns. She's … [Read more...]
by Joan Stewart
I'm a student of direct-marketing sales copy, and I've been studying everything I can get my hands on.
One of my teachers is David Garfinkel, whose home study course I bought several years ago.
He emailed me tonight and told me about a [Read more...]
by Joan Stewart
Journalists use all kinds of interesting tools to research and write their stories.
Smart Publicity Hounds should be curious enough to know what they are. Who knows? You might even be able to use some of them when you're writing your own articles, or crafting a pitch.
Check out the Journalist's Toolbox, a helpful website packed … [Read more...]
by Joan Stewart
If you work, read or do anything else at a library you love, or your kids do, generate publicity for the library and a big, fat cash prize by entering and winning the "I Love My Library" contest.
It's sponsored by [Read more...]
by Joan Stewart
A copyright symbol conveys the message "if you copy this without attribution you're in big trouble." So why would a PR person put a copyright symbol on a press release? Enough of them must because it turned up as one "10 dumb things … [Read more...]
by Joan Stewart
Attention veterinarians, zookeepers, pet store owners, pet sitters, horse breeders, dog trainers, bird-watchers, cat fanciers, fish experts and even those of you who dig creepy-crawly critters like reptiles and amphibians. EzineArticles.com has just created a new "pets" category for your … [Read more...]
by Joan Stewart
Freelance writer Cheryl Pickett says a source she was supposed to interview for an article for Orthodontics Magazine backed out on her, and she needs to find another source quickly. "I want to interview a PR rep (possibly two) who handles an orthodontic office. Many offices handle this in-house but a few outsource it and that is the basic angle of … [Read more...]
by Joan Stewart
A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that's distributed through an online service. "Additionally, in return for the publicity and traffic, I'm carried in about … [Read more...]
Copyright © 2024 The Publicity Hound ™ · PublicityHound.com