Cecilia Ungania, an Italian journalist who works for YouMark, emailed me a few weeks ago asking if she could translate my article "Top 10 Tips for Free Publicity" into Italian, and post it at the … [Read more...]
Newseum, the news industry museum, to open April 11
The Newseum, an interactive, state-of-the-art museum about the news industry, will announce today that it plans to open April 11, about six months later than originally planned. [Read more...]
EzineArticles.com rejecting articles for keyword abuse
If you're writing articles for EzineArticles.com, the big article directory sites, don't try to trick the search engines. The website is cracking down on keyword abuse and rejecting thousands of articles by writers, many of whom are trying to beat the system. Writers abuse keywords when they … [Read more...]
New mom asks, ‘Where do we put the baby?’
PR Week editor Julia Hood, who gave birth to a boy about three months ago, asks that question in her column in the Jan. 28 issue. "The truth is that much of the marketing world, whether targeting the hip moms or 'Moms like me,' do not effectively answer the basic question of what the hell to … [Read more...]
Women author videos wanted by WomenForHire.com
Starting today, the Women for Hire website will feature a video interview with a nonfiction woman author on a topic of interest to women.
Topics can include workplace, lifestyle, health, etc. The video will appear on the homepage. They will feature an excerpt from the book as well as a link … [Read more...]
YouTube video creators: Provide written content, too
Publicity Hound Meryl K. Evans reminds us not to use YouTube or podcasting as a replacement for any written content we currently provide. "If you do, you could neglect a small but important audience-- those with disabilities. The deaf, like me, … [Read more...]
Nonprofit bios: Keep ’em short and credible
Nancy Schwartz, one of the foremost experts in marketing for nonpofits, passes along handy reminders for nonprofit execs and others on how to write a bio. She recommends: ---No more than two paragraphs. Make note of any professional designations, associations and awards. These show you have deep connections in the field. ---Write bios for … [Read more...]
Find a writer with free classified ads
If you're looking for a freelance writer writer for your press releases, articles, a bio for your media kit, or anything else, Angela Adair-Hoy offers free classified ads in her excellent ezine, WritersWeekly.com. Send her an [Read more...]
Treat your blog like a dog
I love the headline "4 reasons to treat your blog like a dog" on this article by blogger Bonnie Lowe. I ignore many blogging articles simply because they're everywhere. But I love dogs. That's why this headline caught my attention. She includes content-rich tips in a fun format, and she uses the dog angle right to the end. Remember this approach … [Read more...]
Press release headlines should be upper- & lower-case
Thanks to Dave Casali from readMedia in Albany, N.Y. for this simple tip about a common mistake I see regularly when I read press releases: Nothing kills a reader's momentum quicker than a section of text in all caps. Blocks of capital letters are extremely difficult to read, and tend to … [Read more...]
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