Nonprofit bios: Keep ’em short and credible

Nancy Schwartz, one of the foremost experts in marketing for nonpofits, passes along handy reminders for nonprofit execs and others on how to write a bio.

She recommends:

 —No more than two paragraphs. Make note of any professional designations, associations and awards. These show you have deep connections in the field.

 —Write bios for program, communications, fundraising and other directors—the folks audiences will be dealing with every day.

 —Use a good-quality photo.

My free article “How to write a bio for your press kit” includes other valuable bio tips for other uses.