Tips, Tricks & Tools for Free Publicity
Every week, it seems, I see authors who pour three or more years of their lives and entire bank accounts into writing and publishing a book.
Then, six months after it hits the shelves, they're drained of all energy and money. So they give up, … [Read more...]
Thanks to online marking marketing blogger BL Ochman's WhatsNextBlog.com for letting us know about how to have a little fun during this election season.
Star alongside Barack Obama and John McCain in JibJab's Election 2008 political video, "Time for Some Campaignin'.
I … [Read more...]
When Publicity Hound Michelle Tennant of Wasabi Publicity emailed me last week to let me know that her beloved pet, Lex, a strawberry blonde Siberian husky, had died, the obituary she … [Read more...]
Of all the people who need to promote what they're sellings, artists are among those who have the most difficult time. I don't know why. But Nicolette Tallmadge, who blogs at The Crafted Webmaster, offers 10 tips on How to Use Online video to Promote Your Art. She makes an interesting … [Read more...]
Your ezine might be packed with free content and do excellent job promoting your expertise. But it's worthless if it ends up in the recipient's spam folder, or in one of several other spam traps that have been set by Internet service providers. That's why it's worth the extra time to run your ezine or important email you're sending, like pitches … [Read more...]
Here's proof that spending fewer than 15 minutes a day posting comments to other people's blogs is well worth it. I've set up a Google Alert for several keywords or keyword phrases related to my area of expertise. I've trained my virtual assistant to go through the emails Google sends … [Read more...]
If I had to choose only one strategy that would help Publicity Hounds pull more traffic to their websites, establish themselves as experts, build a loyal following and sell more products and services, I'd choose blogging---without hesitation. This blog is on track to pull in more than 20,000 unique visitors this month alone. Not all of them are … [Read more...]
Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines. Those strategies can … [Read more...]
Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let's say a company discovers its offices are … [Read more...]
One of the most important things I learned during my Internet marketing career was that people prefer different learning modalities. Many professional speakers, for instance, are auditory learners. They like to listen to audio recordings on CD or their MP3 players. Authors, on the other hand, are wordsmiths and often prefer edited transcripts of … [Read more...]
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