Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors.
Let’s say a company discovers its offices are infested with cockroaches. They call Hall at North Fulton Exterminating and three other exterminators in Alpharetta and ask them to submit a proposal.
Instead of a proposal, Hall offers them one of his videos about ants at YuckyNastyBugFacts.com. They watch the video, and often they’ll call him back on the spot to close the deal. Nothing like a funny video to make them forget about the other three exterminators.
I saw Hal’s videos over the weekend at the Stompernet conference in Atlanta, where more than 400 Internet marketers learned how to promote anything using video and lots of other cutting-edge strategies.
Hal owes his video expertise to my good friend Mike Stewart (no relation), who teaches business owners, experts and Publicity Hounds everywhere how to promote a product, service, cause or issue using short online videos.
During Mike’s presentation on Saturday, he demonstrated how you can create video quickly and easily with a $150 camera, a $12 miniature tripod, a piece of paper with notes scribbled in felt- tip pen (it doubles as a dirt-cheap teleprompter), video editing software, and a laptop computer.
It took him less than 30 minutes to create a short video of himself, edit it, post it to his WordPress blog and play the video live on the Internet.
I got so excited about the possibilities for Publicity Hounds that I invited Mike to do a free teleseminar with me on “How to Create Videos for Your Website to Pull traffic, Impress visitors, Make the Phone Ring and Close the Sale.” He will explain how to create video clips that you can use at your website, in your publicity campaign, at a video blog, or anyplace else.
It will be from 3 to 4 p.m. Eastern Time on Thursday, April 17. The call is limited to the first 300 people, and the call is more than halfway filled already, so register for the web video call today.
