Tips, Tricks & Tools for Free Publicity
During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here's one:
Q. "If I'm not supposed to be promoting on social media sites, then how am I supposed to sell anything?"
A. Sell your expertise first by giving lots of great content. Offer tips, … [Read more...]
By Joan Stewart
If you're blogging, but nobody's listening, take heart.
Cathy Stucker, aka The Idea Lady, offers six great tips on how to encourage people to comment at your blog.
Ask questions at the end of your blog posts, she says. And be … [Read more...]
By Joan Stewart
If you're still not blogging because you're not a very good writer, or you don't have time to write, here's an easy solution.
Dictate your thoughts about a topic into a hand-held recorder. Then, find an assistant to transcribe what you've recorded and---voila!---you've got a blog post.
I was talking to one … [Read more...]
The most successful authors, consultants, speakers and experts do one thing differently from most others.
They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it's a … [Read more...]
Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she's "too close to it" and doesn't know where to start.
If you're thinking of writing a book, I beg you to do two things before investing months or even years writing … [Read more...]
If you're new to blogging, or you've been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly:
1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, … [Read more...]
Last year, nonprofit marketing expert Nancy Schwartz produced the largest collection of nonprofit taglines ever assembled as part of the GettingAttention.org Nonprofit Tagline Award Program.
Her survey showed that most nonprofits either don't … [Read more...]
Avrom Honig writes: "My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. "Of course, we'd like to receive more. Can your Hounds recommend the best ways to … [Read more...]
Hugo Tschudin of River Vale, N.J. writes: "My booklet, Wake Up to Abundant Energy: 113 Ways to Make it Easy to 'Rise and Shine,' takes the struggle out of getting up in the morning. "I'd like to find licensees who could buy the booklets in bulk to give away to customers who request a … [Read more...]
For sales people and business owners ONLY: Answer this question in 10 seconds or less. If you sell a product or service, what's the one thing that sets you apart from your competitors? If your answer isn't "a book," you could be leaving money on the table. If you own a business/professional practice, or certainly if you sell something … [Read more...]
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