If I had to choose only one strategy that would help Publicity Hounds pull more traffic to their websites, establish themselves as experts, build a loyal following and sell more products and services, I’d choose blogging—without hesitation.
This blog is on track to pull in more than 20,000 unique visitors this month alone. Not all of them are staying, of course, but those who are read my blog posts and sometimes end up at my website where they sign up for this newsletter. Others buy products, and call for consulting services.
Some follow me for several months or years, and then join my mentor program.
My blog has also led to invitations to be a guest expert on other bloggers’ teleseminars and radio shows, provide commentary for newspaper and magazine articles, and even write for a 140,000- subscriber ezine.
Other bloggers aren’t as fortunate.
After blogging for only a month or two, they bail out, frustrated because their blogs aren’t pulling traffic. That’s like starting a work-out routine at the gym on Monday, and calling it quits by Friday because you haven’t developed six-pack abs.
Many bloggers complain that their biggest problem is finding enough content to write about, or enough time to write it.
I find content everywhere. The best place is in my own email, where readers ask questions and pass along articles of interest. I make time by forcing myself to blog almost every day.
Other bloggers lament the fact that nobody comments at their blogs. Once way I encourage comments is by commenting at other blogs. That lets bloggers discover me and comment at my blog.
If you suffer from the blogging blues, more help is on the way.
Denise Wakeman and Patsi Krakoff, aka The Blog Squad, are presenting two 90-minute teleseminars next week, designed to help struggling bloggers find more time to write, create cornerstone content, find sources for ideas, create compelling headlines, and persuade readers to take action.
If you’re already blogging with less-than-spectacular results, or you’re planning to blog, don’t miss these two sessions on “Better Business Blog Writing” at 5 p.m. Eastern Time on Monday, May 19, and Wednesday, May 21.
Denise and Patsi are the real deal, and I can’t think of two better teachers.