Keri Gerlach of Greenfield, WI writes:
“I’m the marketing director for Clement Manor, a retirement community. My biggest challenge is a limited budget and limited resources targeting long term care and assisted living. Not many folks are out there touring facilities until they have to, and given the economy, most are waiting even longer to sell their homes.
“More specifically, I’d like ideas on how to encourage families to ‘window shop’ now so that when the time comes for their parents, they’ve done their homework and have an idea about what facility they might choose. The sons and daughters we are seeing are in their mid-60s.”