Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of “Craigslist: A Valuable Publicity Tool.”:
“I’m looking for a way to put a dollar value on web hits I get for my PR clients.
“For example, if a client is mentioned in a blog, is that worth anything in terms of dollar equivalents (like having an article appear in a newspaper)? If an online-only newspaper does a story about the client, how much is that worth? Certainly increased sales to the client is a great way to tell, but it’s difficult to know if that’s directly a result of the web publicity.
“Are PR people putting dollar values on web placements or is that only something reserved for traditional media? Thanks for the continued discussion.”
(If you need help with your own publicity problem or another issue related to publicity, email it to me, and it may appear at this blog, where my readers can help you.)