How has my free ezine, "The Best of The Publicity Hound's Tips of the Week," changed your life or your business?
That's the question you should answer if you want to win $500 in products or … [Read more...]
4 percent of tweets recommend or criticize products
By Joan Stewart
At first glance, it doesn't seem like a lot, but a new study shows that 4 percent of the posts on Twitter include recommendations or complaints about a … [Read more...]
Free White Paper for recruiters can help anyone who tweets
You don't have to be a recruiter to find a treasure trove of Twitter tips in the free White Paper "Twitter for Recruiters: How to Minimize Your Time & Maximize Your ROI," from Arbita.
Twitter newbies will learn the basics like how to optimize their … [Read more...]
How can I promote issue Number 500 of my free newsletter?
Almost every Tuesday during the last decade, my readers and I have been sharing our best tips in "Craigslist: A Valuable Publicity Tool."
If it's Tuesday, and it's Christmas, the ezine arrives via email on Christmas Day and the other 51 weeks of the year.
On … [Read more...]
How to generate publicity from Pi Day
Piggybacking publicity onto popular or obscure days, weeks and months of the year is one of the easiest ways to find your way into the media, and I give lots of examples in my ebook, How to be a Kick-butt Publicity Hound.
Here's one of the more obscure … [Read more...]
Pros & cons of using Facebook, Twitter geo-location features
Any day now, you'll be able to let your Facebook friends and Twitter followers know where you are when you post status updates.
Daniel Ionescu's [Read more...]
How engaging is your blog? 17 metrics to measure
Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups.
If you have no way of measuring the success of a press release you've posted online, then why are you posting … [Read more...]
Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes:
I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation.
Connie Morbach, M.S. … [Read more...]
Your dog can soon have its own Twitter account
By Joan Stewart
By the end of the summer, your dog should be able to start sending messages from his own Twitter account.
It's called Puppy Tweets and it's made by Mattel.
The package includes a plastic tag with a … [Read more...]
Job-hunters, publicity-seekers: Wake up your boring bios
Boring bios are more potent than sleeping pills.
Yet you read them all the time in people's online press rooms, in their books, and even on the mini-profiles they write on their Twitter and Facebook pages.
Sometimes job-hunters include a … [Read more...]
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