If you're hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact?
A producer? Or a guest book booker? Or someone with a title you've never heard of?
Help is on the … [Read more...]
Magazine turns typo in an ad into a contest
Here's a great example of how to generate publicity from an embarrassing mistake.
When the editors of Texas Dogs & Cats … [Read more...]
Questions to ask press release writing services
If you hate writing press releases and you'd rather hire someone to write one for you, you need to know exactly what the fee includes.
Michelle M. Wicmandy interviewed me for an article on online press releases in the May 2010 issue of Website … [Read more...]
Tips for updating your LinkedIn profile
By Joan Stewart
Too many of us build out our LinkedIn profile, and then once we see the blue bar that says "100% profile completeness," we forget to return to it periodically for updates.
75 sample press releases available in free ebook
If it's time to write a press release, and you don't know where to start, it's sometimes easier if you have a few good sample press releases to eyeball before you start typing.
You'll find 35 industry-specific releases and 40 occasion-specific releases in the … [Read more...]
How Einstein Bros. Bagels exploded its Facebook fan base
If you couldn't access the article I mentioned in Tuesday's newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it's because Ragan Communications moved the article … [Read more...]
Employees, trying something new at work? Let columnist know
Are you trying something new at work?
Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn't involve software or social media.
If you're a business owner, pitch your employee. If you're a publicist, pitch a client.
WorkWise is syndicated from The Miami Herald to … [Read more...]
Spirit in-flight magazine wants photos of your dog
If you live in or near a city served by Southwest Airlines, your dog's photo could be included in the June issue of Spirit, the airlines' in-flight magazine.
Send snapshots taken … [Read more...]
Help Texas border town promote itself despite violence nearby
Nancy S. Millar, director of the convention and visitors bureau in McAllen, Texas, writes:
"I have a doozy. Our great little city in the southernmost part of Texas is on the border with Mexico, which is having terrible problems now with … [Read more...]
Help a PR expert promote her social media services
Jennifer Melnick Carota, aka The Gift Therapist, of Pittsburgh, Pa., writes:
"I have recently launched a new business, Virtual PR 101, that specializes in affordable social media marketing … [Read more...]
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