Twitter newbies will learn the basics like how to optimize their profiles, what to tweet and not tweet, how to quickly build a large network of relevant followers, and the guideline that for every nine tweets that offer helpful advice and tips, you can write one tip that promotes. (See “How to Use Twitter to Amass an Army of Followers, Customers & Valuable Contacts—and Promote.”)
You’ll learn about tools like Tweetake.com, which helps you back up your followers, tweets and direct messages, and Twubs.com, where you can see if a community has emerged around a specific hashtag.
From author Glenn Gutmacher’s viewpoint, Twitter is a giant database of job candidates, and the White Paper’s real strength is its step-by-step directions that show recruiters (or anyone else) the many ways to search Twitter to find exactly what they’re looking for.:
Tweepz.com lets you search the biographical data on more than eight million profiles. You can combine a keyword (CPA) and locaton (Atlanta) to search like this: bio:CPA loc: Atlanta. Tweepz even lets you refine the results by following/followers count, date joined and other criteria.
The White Paper is based on Gutmacher’s webinar that attracted more than 1,000 recruiters.