You win an industry award and you're so tickled that you can hardly wait to call a press conference.
Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, … [Read more...]
3 email marketing mistakes that can kill your business
If you use email to market, here are three mistakes that can get your business closed down--fast:
1. Buy or rent a list.
Because the people on the list have not given you permission to email them, they might complain … [Read more...]
Connect with journalists through media leads service
Fast Company wants your photo for its November issue
Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the "2010 Most Influential People."
This is a terrific chance to generate publicity from a magazine with a circulation … [Read more...]
Moderate comments at your blog using these 7 tips
One of the most frequent questions from beginning bloggers is how to moderate comments.
They're afraid to allow comments "that criticize me or my company." They don't know whether to edit comments with a … [Read more...]
Need a clever tagline? Learn from nonprofits Taggies contest
Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them.
Yet too many companies don't have a tagline because they can't think of something clever.
If that's you, Nancy Schwartz's 2010 Tagline Contest for Nonprofits will … [Read more...]
Bad advice from Copyblogger on time spent blogging
By Joan Stewart
Copyblogger is one of my very favorite resources to learn about blogging, writing and sales copy.
But a post written by Jonathan Morrow, 20 Warning signs That Your Content Sucks, … [Read more...]
7 places to stay off the sauce if reporters are present
Journalists and booze don't mix.
Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview---over … [Read more...]
Columnist needs psychologist to comment on stress
Dr. Mildred Culp, a syndicated columnist, is looking for a psychologist to interview who hasn't been featured in her WorkWise column.
"You'll be asked to comment on coping mechanisms people develop in workplaces with overwhelming stress. The comment will be featured in a well-respected major daily, the Knoxville News-Sentinel, in … [Read more...]
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you.
Otherwise, these … [Read more...]
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