The next time you're ready to send a press release, post an article to an online directory or publish a blog post, make sure it's error-free.
Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, … [Read more...]
Help a blind person sidestep the captcha on Facebook
Judith Bron of Spring Valley, NY, writes:
"I'm not the only blind person in the world, nor am I the only one who doesn't have a Facebook account.
"However, I … [Read more...]
Hear my business blogging tips Feb. 16 in Milwaukee
If you live in southeastern Wisconsin and you still aren't blogging, or you need some ideas to kick-start your blog that isn't attracting much attention, don't miss this one.
Join me at the Feb. 16 luncheon … [Read more...]
How to be a Valuable News Source the Media Love
If you want to be a Publicity Hound, you need to know how to work with the media. Specifically, how to be a valuable source.
Here are 10 ways to get in the media’s good graces.
Understand that the media owe you nothing. It is not their job to sell your book, draw a large audience for your speaking engagement, get you a consulting … [Read more...]Help me with a creative wager for the Super Bowl
Pittsburgh PR guy Chris Martin, who follows me on Twitter, says he wants to do some friendly wagering before Sunday's Super Bowl.
He's from Pittsburgh, and a Steelers fan and manages Martin … [Read more...]
5 things to do if your Facebook Fan Page disappears
Google "my Facebook Fan Page disappeared," and you'll see a long list of frustrated, aggravated, infuriated people---some of whom have accumulated thousands of fans---perplexed as to why their Fan Pages, and months of valuable content, are long gone. It … [Read more...]
5 ways to spark more comments at your blog
This month's guest post is by Ryan Schmitz, a freelance blogger from Milwaukee, Wis., who manages a portfolio of websites ranging from Milwaukee Condos to Waikiki Beach Travel. He also loves … [Read more...]
Your LinkedIn headline should say ‘Call me.’ Does yours?
Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: "You need to contact his person, pronto!"
Until recently, my headline was so lame that I'm not even going to bore you with it here. It made me sound like every other publicity expert. So I came up with one that … [Read more...]
Paint a picture with your blog, article headlines
The next time you write a headline for a blog post or an article, think of a headline that plants in the reader's mind an indelible photo, or paints a picture.
I found one that I love this morning.
It accompanies an article by Vin Montello in one of last year's issue of The Net Effect, the magazine for membership of Stompernet, … [Read more...]
Look far beyond your topic for publicity ideas
When you're looking for a publicity opportunity, don't just concentrate on your core product, service, cause or issue.
In many cases, there's plenty going on inside your organization---or your home---worth sharing.
The most recent issue of the … [Read more...]
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