A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
Dog Tweets–Press release, news release or media release? Which is right?
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Publicity goldmine: Magazine editors’ blogs (clues galore!)
If you want publicity in magazines big or small, and you're targeting a particular reporter or editor, are you checking to see if your media contact blogs?
You should be.
While thousands of other publicists … [Read more...]
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question.
It's easier than … [Read more...]
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you'll walk away a lot smarter, and then you get to the event and find out … [Read more...]
9 book marketing mistakes authors shouldn’t make
If you've written a book, or want to write one, you'll want to read the guest blog post I wrote for The Book Designer Blog titled [Read more...]
7 best articles on how to use “new” press releases
Press releases aren't dead.
Two decades ago, we used them primarily to generate publicity through traditional media.
But these days, smart Publicity Hounds use them to reach consumers directly … [Read more...]
Do expert authors need to know this list of 100 words?
The editorial team at EzineArticles.com has published a fascinating and controversial infographic that includes 100 Words Every Expert Author Should Know.
Press release, news release or media release?
That question baffles Publicity Pups as well as veteran Publicity Hounds.
Is a press release just for newspapers and magazines? Does a news release have to include news? Is a media release for all types of media?
If you aren't sure, which one … [Read more...]
5 more things you didn’t know about me
I stumbled across an old blog post I wrote on 5 things you didn't know about me.
But that was way back then. Here are five more recent things:
I'm president of the Port Washington Garden Club in Port Washington, … [Read more...]- « Previous Page
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