Tips, Tricks & Tools for Free Publicity
by Joan Stewart
OK, so it isn't exactly free publicity. But I think its intriguing that an entire industry is being built around getting people's product in front of celebrities like Oprah and Paris Hilton.
In an article titled "Oprah's Golden Gut," Fortune Small Business explains how you, too, can … [Read more...]
by Joan Stewart
--Business Wire is waiving its annual $120 membership fee starting January 1. That means you only have to pay a fee if you want the company to distribute your news release, or provide other services. Business Wire also will reduce rates on premier multimedia services.
by Joan Stewart
Proteges in The Publicity Hound Mentoring Program heard me lecture recently on the "side-door strategy" to publicity during a teleseminar I hosted just for them. Even though I've always understood and promoted the concept, I first heard the phrase "side-door strategy" when I read an article by publicist Jodee Blanco.
The "side-door … [Read more...]
by Joan Stewart
Publicist Robert Smith wanted something more than the standard brochure to set himself apart from all the other public relations practitioners in the U.S.
So after seeing a tip in this newsletter about starting his own TV show, courtesy of his local cable TV station's public access channel, he tried it.
"I had never heard of getting a … [Read more...]
by Joan Stewart
Publicity Hounds have tips for Melissa Pagan of Tequesta, Florida. She works for a performing arts troupe that specializes in children's entertainment. Their live shows have an education component that focuses on literacy, and some of their school programs address test-taking tips and techniques for relieving the anxiety of the high-stakes … [Read more...]
by Joan Stewart
When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, "The Sopranos."
That's why the entire special section that profiled South Jersey, featured in a recent issue of US Airways' Attache magazine, was such a pleasant surprise.
"In the … [Read more...]
by Joan Stewart
It's an old reporter's trick--one of the best in the book.
The cops use it too. So does one of my doctors.
It's called silence. And it's designed to make you talk about something you don't want to talk about. Beware of it the next time a reporter is interviewing you, either on the telephone or face to face.
It goes like … [Read more...]
by Joan Stewart
Three Publicity Hounds have ideas for Sue Tremblay of Rehoboth, Massachusetts. Sue wants suggestions on how to publicize the fact that Francis Farm, a clambake facility in her town, is open year-round. Business during the summer is good, but it drops off this time of year.
From Linda Williams of Wellsboro, Pennsylvania:
Throw a … [Read more...]
by Joan Stewart
Do you publish a print or online newsletter and need articles? Are you a speaker or author who wants to track what your competitors are writing? Do you want to be notified every time a new article is available from any of 21 categories of articles?
If so, EzineArticles.com has a … [Read more...]
by Joan Stewart
What do you do when your competitor is featured in a story on the front page of the local morning paper? Or her face shows up repeatedly on the nightly news, commenting on an issue that you know more about?
Do you retreat to the closet and silently lick your wounds? Or complain to your co-workers? Or, heaven forbid, grouse to the media? … [Read more...]
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