The spring's unseasonably cold weather here in Wisconsin--complete with wool socks, furnaces at full blast and hot soup for lunch--is a good reminder about one of the easiest ways to gerate publcity--by piggybacking your story idea off the weather. After sweating through a week of 100-degree temperatures a few summers ago, Publicity Hound John … [Read more...]
Holiday Inn sponsors Towel Amnesty Day
Publicity Hound Tim Martin of Corona, California first alerted me to this clever contest sponsored by the Holiday Inn.
"Holiday Inn capitalized on all their guest thefts over the years by literally throwing in the towel. They had a contest for the best stories of pilfered towels from their hotels. They gave prizes and donated some of the … [Read more...]
Promoting a law firm anniversary
Chris Joy of Methuan, Massachusetts wants to know how she can promote her client, an old and well-established law firm that merged with another firm. The new firm is celebrating its fifth anniversary. From Nicole Lipson of Marietta, Georgia: "To celebrate five years, each lawyer could pledge five hours a month for the next year to do pro bono … [Read more...]
How to promote a computer security company
Doug Baker of Tucson, Arizona wanted to know how to promote his network security services to local CEOs without making their MIS directors angry. From Susan Hammond of Calgary, Alberta, Canada: "Write an article about network security concerns in the paper or local business magazines, painting the IT guys as the heroes, able to plug large holes … [Read more...]
Beware of greedy editors that offer nothing for articles
If you write articles for print and online publications, don't get trapped by greedy editors who demand exclusive rights to an article but aren't willing to offer anything in return. If you give an article to a big-name publication that wants exclusive rights, you can't offer the same article to anyone else. So you might be shutting yourself off … [Read more...]
How to find magazines’ special issues
Here's another resource for trade magazines and special sections being planned by consumer and business publications. Check out Special Issues, an online database of editorial calendars, special issues and content "mined" from trade and industrial magazine websites. Examples of special … [Read more...]
Use helpful tips when writing ads
Publicity Hounds hate spending money on ads when they can generate thousands of dollars in free print space and air time for next to nothing. That said, there might be times when you MUST buy an ad to promote a product. I seldom read ads. But an ad for Huggies Pull-Ups Training Pants, in an issue of Nick Jr. Family magazine, caught my eye. The … [Read more...]
No more boring ribbon-cutting ceremonies
When Dan Collins had to drum up publicity for the opening of The Harry and Jeanette Weinberg Center for Women’s Health and Medicine at Mercy Medical Center in Baltimore, he stayed away from the cliche ribbon-cutting ceremony. Instead, he thought of as many news angles as he could. There were the "magnet physicians" the hospital had recruited and … [Read more...]
Target an affluent audiences with in-flight magazines
If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools. A quick look at the statistics should convince you: --Many of these magazines have high circulations. --Many readers are Frequent Flyers, among the most educated and affluent … [Read more...]
How to complain if you suspect media bias
What should you do if you suspect that a journalist is giving your story unfair or biased treatment?
If you think a reporter is ignoring your story or giving it unfair treatment because it appeals to a conservative audience, and the reporter is a liberal, or vice versa, don't just sit by and accept it. Here are five ways to … [Read more...]
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