Here’s another resource for trade magazines and special sections being planned by consumer and business publications. Check out Special Issues, an online database of editorial calendars, special issues and content “mined” from trade and industrial magazine websites.
Examples of special issues include industry outlooks, overviews,
surveys, statistical issues, company ranking lists, buyers guides,
salary surveys, product/industry focus issues, membership directories,
Who’s Who registers, tradeshow specials, etc. Many special issues are
available on the Internet and are designed to be interactive and
provide greater content than the printed versions.
The site was created by Trip Wykoff, a library researcher,
specifically for other researchers. But it can also be a valuable site
for Publicity Hounds. Some information at the site is free and some
is subscription-based. You can even take a free test drive.
Once you find the publications you’re looking for, start pitching! BL Ochman, who was my guest on a teleseminar a few years ago, says chatty, well-written pitch letters are often more effective than news releases for getting an editor’s attention. “How to Write Pitch Letter More Powerful Than a News Release” explains how she uses pitch letters to get clients into papers like the New York Times and Wall Street Journal.