It's not even December yet, and the sparks are already flying. In some ranks, it's no longer Christmas Eve. Now it's "Holiday Eve." Others don't send Christmas greetings. They send "holiday greetings." As for that tree...you guessed it. It's now a "holiday tree." On AM and FM radio stations and on TV talk shows, the debate is raging over … [Read more...]
How to promote a dating site for senior citizens
Rebecca Sharp Colmer of Ann Arbor, Michigan writes: "I have just launched an online dating site for senior citizens, called SeniorSparks.com. In addition, I have just released a new book in The Senior's Guide Series called The Senior's Guide to Dating (Again)---Traditional and Online. Senior Sparks offers dating seminars and personalized … [Read more...]
Pitch your gifts for Mother’s Day, Father’s Day and graduates
If you have a product that would be a perfect gift for Mother's Day, Father's Day or graduation day, now is the time to start thinking about pitching ideas to national magazines. You might even get in under the wire for Valentine's Day. Here are some leads to get you started: ---Vegetarian Times magazine is considering a feature that ties in … [Read more...]
Story ideas for the day-after-Thanksgiving shopping
Brick-and-mortar retailers refer to the day after Thanksgiving as Black Friday, the official start of the Christmas shopping season. Whatever you call it, you've got opportunities galore to tie your product or service to it. Think trends. Here are some ideas to get you started: ---Credit counselors should remind us about how credit card … [Read more...]
How to promote an MRI service
Publicity Hound Hillary Davis asks: "I would like to help get publicity for my friend who has an MRI (Xray) business. But the only way publicity would work is if it is targeted specifically to doctors, since it is doctors that send patients into his MRI office. I'd be grateful for any ideas from your Hounds. Any is there a way to target pediatric … [Read more...]
Share your experiences on Voice America Network
Several Publicity Hounds have asked my opinion on Voice America Network, the single largest producer of Internet talk radio programming in the world, with more than 100 hosts who broadcast over three branded networks (health, business and VoiceAmerica variety). One person in my mentor program was "offered" a $5,000 package to have his own … [Read more...]
Research reporters with a “Reporter of the Month” club
If you don't have a big PR budget, you'll love this idea. In fact, it's so cool, I wish I had thought of it myself.
It's called the "Reporter of the Month Club" and Dean Rotbart, a former Wall Street Journal columnist, deserves credit for suggesting it. Dean is head of the TJFR group and [Read more...]
How to find PR clients
It baffles me why so many PR people complain about a lack of business yet never think of offering to present a program to their local Rotary or Kiwanis Club on how to get publicity. When they grumble that they don't have enough clients, I suggest they create an inexpensive information product on how to get publicity, then give it away. Then they … [Read more...]
How to promote a work-life balance retreat in Costa Rica
Life-work balance coach Joyce Dillon of Atlanta, Georgia writes: "I'm promoting a Costa Rica Retreat Feb. 4-12 for women who want to create the life they've always wanted. I've sent an email blast and will send a press release to the travel section of the newspaper in Atlanta. "Do your Hounds have any hot ideas on how I can further promote this … [Read more...]
How to get your product onto QVC
Ask yourself these five questions about the product you sell. Does it: ---Demonstrate well? ---Solve a common problem or make life easier? ---Appeal to a broad audience? ---Have unique features and benefits? ---Is it topical or timely? If you answered yes to every question, there's a good chance your product is an ideal candidate for … [Read more...]
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