Dan Janal of PRLeads says no authors came forward to prove they made at least $10,000 in book sales after one appearance on "Oprah." Thousands of authors read this … [Read more...]
Create your own holiday before April 15
Before you get buried in preparing your taxes, write a note and remind yourself that another deadline looms on April 15---it's the last day to submit your own holiday, or your own day, week or month of the year to Chase's Calendar of Events. This is the annal reference … [Read more...]
Publicity tips on how to be the local angle to the Olympics coverage
I can hardly tear myself away from the Olympics coverage on NBC. I know, I know. The ratings were never lower, and most of you are a lot happier watching "[Read more...]
How to promote a big bank in a small town
Michelle Meacham of Sturgeon Bay, Wisconsin writes: "While the company I represent is fairly large (a bank with $1 billion in assets), all of our 27 locations are in small Wisconsin markets. The largest of them is in Green Bay. "It seems that many (nearly all!) of the public relations resources I have found are oriented to national or at least … [Read more...]
Publicity stunt on baseball’s opening day generates TV publicity
Thanks to Jeff Crilley, an Emmy Award-winning TV reporter from Dallas, Texas for letting me excerpt this tip from his ezine: A disc jockey in Dallas named Alan Kabel knew he couldn’t fight the media attention being given to opening … [Read more...]
Does a gig on ‘Oprah’ guarantee book sales?
Does an author's appearance on "Oprah" automatically guarantee fame and fortune? My good friend Dan Janal, president of PR Leads, a company that provides leads from working journalists, and a former journalist himself, is skeptical. Last week, he blogged [Read more...]
Valentine’s Day publicity ideas that worked
It's too late for most of you to get into the news today by using a Valentine's Day pitch, but remind yourself to start pitching Valentine's Day ideas early enough next year. Here are some creative ways others have piggybacked onto Valentine's Day: ---Friday's [Read more...]
How to use Craigslist for publicity
If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist. But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new … [Read more...]
How do you pitch an idea to McDonald’s, Burger King?
Publicity Hound Jon Merz of Albany, New York writes:
"I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas.
"My question is this: how do I get some type of audience with them … [Read more...]
Blogging for publicity? 5 tips on how to write a better blog
I'm at the winter workshop sponsored by the National Speakers Association, and I attended great presentations yesterday and today by Tom Antion, my Internet marketing mentor, and blogger [Read more...]
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