Are you a mom author looking for publicity for your book? Mom Writer’s Talk Radio, the premier online talk radio show for writing moms, is starting a Mom Writer’s Blog Tour. Blog tours, which have been gaining in … [Read more...]
Questions reporters ask might be offbeat, unexpected
I'm going to ask you three questions and I want you to take as much time as you need to think about each one before you answer. Here we go: ---If you could have dinner with anyone, living or dead, who would it be? And why? ---If you were on a desert island, what three CDs would you take along, and why? ---If you won the lottery today, describe … [Read more...]
Publicity tip–How to promote a company that makes custom-fitted soles or foot beds
Louise Epic of Calgary, Alberta, Canada writes: I’m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes custom insoles or foot beds. This product is unique in two ways: it uses a special technology where, after heating the … [Read more...]
Publicity tip–Survey shows PR people think following Associated Press style in press releases is still important
A new survey by a group of business communicators shows that if you aren't referring to an Associated Press stylebook when writing press releases, letters to the editor or anything else for the media, it shows you really don't … [Read more...]
Publicity tip–Attend business journal meetings on how to use the paper as a prospecting tool
If the business journal in the town where you live invites you to attend a meeting at the paper where you'll learn lots of tips on how to use the newspaper as a sales tool, you'd be crazy not to go. Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin for tipping me off to the invitation she received from [Read more...]
Publicity tip: Know when it’s OK to use stock photos in your PR campaign
Ann Van Wagener, design editor at the Poynter Institute, reminds … [Read more...]
Publicity tips–Learn the strategy behind promoting your product, service, cause or issue to Craigslist
My head is spinning. I just got off the phone with Nancy Mills of Los Angeles, The Spirited Woman workshop leader who just taught me two hours worth of tips on how promote my business using [Read more...]
Publicity tip–What to do when the media won’t cover a runner, walker coming through your town
When I worked in the world of newspapers more than 10 years ago, we'd get the occasional call from a publicist telling us that somebody was walking, or running, or getting down on his hands and knees and pushing a peanut with his nose through our town, and they wanted us to cover it. You can guess what our answer was. So I wasn't surprised when … [Read more...]
Publicity tip–Author needs people to share their good, bad stories about pay raises
Executive recruiter Norman Lieberman is writing a book on how to get a significant pay raise and wants to interview people about their experiences with raises--good or bad. "Plus, for a very select few people, I will offer to help them secure a great pay raise in return for use of their … [Read more...]
Publicity tip–To improve your pitches, think like a freelance writer
Mike Spinney of The Horn Group has the perfect solution for PR people who are stuck with drab, uninspired ideas that turn into lifeless pitches. Think like a freelance writer, his blog post says. "Forget about the … [Read more...]
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