The Publicity Hound

March 15, 2006 by Joan Stewart

Talk radio shows can help you promote your product, service, cause or issue

Smart Publicity Hounds listen to talk radio and use every chance to promote their product, service, cause or issue on a show---whether it's national shows like Howard Stern or [Read more...]

March 14, 2006 by Joan Stewart

Moms working as private investigators in Boise, ID need promotion tips

Valerie Agosta of Boise, Idaho writes: "More than two years ago, Spy Moms (consisting of two previous stay-at-home moms) had a flood of publicity on local and national TV, radio and newspapers for our undercover service. "We work the mean streets of Boise, Idaho and anywhere else we are asked to go. We do most types of investigative work that … [Read more...]

March 14, 2006 by Joan Stewart

Fake press passes: If you use them or see them, contact me

I attend a popular trade show each year where several people I know create fake press passes so they don't have to pay the hefty admission fee. It's easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry. If your organization issues … [Read more...]

March 13, 2006 by Joan Stewart

Article directories, free online press releases work hand in hand to generate publicity

I just hired someone to start submitting my many articles about free publicity to online article directories, using ArticleSubmitterPro, which makes the job easy. The same day my assistant started registering me at various … [Read more...]

March 12, 2006 by Joan Stewart

Hot magazines for 2006 appeal mostly to women

If you're pitching the big magazines, take a look at AdWeek's annual "Hot List" for 2006, which honors magazines that are "setting the magazine industry afire". Not surprisingly, most of them appeal to women: 1. PEOPLE 2. [Read more...]

March 11, 2006 by Joan Stewart

Learn online PR, Internet marketing tips in trade association of information marketers

I'm proud to be the newest member of the board of directors of the Internet Association of Information Marketers. The association was created by my mentor, Tom Antion, author of the ebook [Read more...]

March 10, 2006 by Joan Stewart

Publicity tips–Want a celebrity at your special event? Follow these tips

Hoping to book a big-name celebrity for your next special event? It's not as easy as it sounds. One thing must remember is that for celebrities, time is their most precious commodity. That's one of several tips from Rita Tateel, president of [Read more...]

March 9, 2006 by Joan Stewart

Publicity tip—OverTime magazine wants gift bag items for The Billies gala

OverTime Magazine, an elite business and lifestyle publication that serves readers with a household income of $1.5 million, is looking for items to distribute in gift bags for 25 VIP guests and female professional athletes at The Billies dinner benefit gala featuring Sir Elton John. The … [Read more...]

March 9, 2006 by Joan Stewart

How to address journalists might phase Miss Manners, but not the journalists

Cheryl Beck, a freelance writer from Ray Township, Michigan writes: "I have been wondering about the proper way to address journalists/editors. When I call and pitch, after a reporter answers, do I address them as they have introduced themselves? If you answered 'Hello this is Joan' do I say 'Hello Joan I am...and calling from...' or should I be … [Read more...]

March 8, 2006 by Joan Stewart

InformationWeek editor offers pitching advice

Rob Preston, the new editor in chief of InformationWeek, feels a sense of urgency in showing readers how consumer products are starting to drive their jobs. "We are going to be upping our coverage a notch in the sense of urgency and depth," Preston said. "That is going to be the overall … [Read more...]