Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I'd choose the latter any day. Here's one more reason why. I'm featuring the new book [Read more...]
Mr. Shell Oil, wipe that smile off your face
Whoever trained Shell Oil President John Hofmeister on how to do media interviews, particularly on TV, forgot to tell the client that when discussing high gasoline prices, don't smile and look like you're having a good time. On [Read more...]
Spokane Spokesman-Review broadcasts editors’ meetings twice a day
Kudos to the Spokane Spokesman-Review, which is broadcasting its editors' daily meetings at 10 a.m. and 4:30 PM Pacific Time. You'll need to have the latest version of Quicktime installed. You don't have to … [Read more...]
New Zealand travel adventure needs PR ideas
Jenn Wright of New Zealand writes: How would your Hounds promote Adventure in New Zealand for mid-life women (typically 45-65) which combines life coaching and moderate adventure in a landscape unmatched? Target market: professional women who are not "athletes" but who have moderate fitness, and are at a place in life where they want to push … [Read more...]
Worst Internet Marketer contest has $12,000 in prizes
So you think your website stinks, and you need some big-time help? Then join Suzanne Falter-Barns' "Worst Net Marketer" contest and let the public decide how bad it realy is. On June 24, four finalists will be chosen who have: 1) A functioning website or blog 2) A sound business concept 3) A clearly defined market and niche 4) Provide a … [Read more...]
PR stars sought for PR Week’s ’15 to Watch’ contest
If I worked as a hot-shot PR person, was 20 years younger, and especially if I was job-hunting, I'd be trying to win one of the coveted "15 to Watch" annual awards from PR Week magazine. Hiring managers love seeing awards like that on resumes. This year's deadline is June 20. It's open to 15 budding PR leaders and creative practitioners age 35 … [Read more...]
Family Circle editor wants lifestyle products, services
If you sell a product service that has an emotional connection with women and teens, you should be pitching your story idea to Family Circle magazine. Lots of pitching tips from FC articles editor Darcy Jacobs are yours free when you sign up for a no-risk, no-obligation trial subscription … [Read more...]
‘How to be a model’ seminars need promotion, publicity ideas
Roxie Hickman of Racine, Wisconsin asks: "How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains the do's and … [Read more...]
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin's excellent list of "How to Get Traffic for Your Blog" includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known … [Read more...]
Fitness magazine wants exercise, health, nutrition products to review
If you sell a product that helps people stay fit, submit it to Fitness magazine, one of the major magazines concentrating on exercise, health and nutrition information. But don't expect the editors to simply pick up the glowing pros from your news release. All products are tested, … [Read more...]
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