One of the best ways to promote your business is to get into other people's books, which have a long shelf life. Here's another opportunity to do just that. Fred Hueston and Lyna Farkas of the "Growing Your Business" radio show are writing a book, and they're looking for stories … [Read more...]
Balloon artist sculpts Borat
When I wrote my latest special report titled "How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue," I gave lots of examples of smart Publicity Hounds who have done just that. Here's another. When Russian-born balloon artist Irina Patterson of Miami, … [Read more...]
Book about anxiety needs marketing tips
Carolyn Chambers Clark of Englewood, Florida writes: "I've written the book 'Living Well with Anxiety: What Your Doctor Doesn't Tell You...That You Need to Know.' "Anxiety can take over our world, causing dizziness, stammering, heart palpitations, trembling, shaking, unreasonable fears, panic attacks that seem like heart attacks, obsessive … [Read more...]
Get 20 hours of free virtual assistance
Danielle Keister is working on a research project for her group, the Virtual Assistance Chamber of Commerce, and needs a volunteer for a case study. She's looking for one solo business owner---either a PR professional or business or marketing consultant---who is currently doing everything themselves in their business. They must not have any … [Read more...]
Robb Report needs boating, flying leads
Judy Mandell, a freelance writer for the "Robb Report," the monthly magazine for ultra-affluent readers with an average household income of $1.18 million, is looking for aviation and boating stories for this winter and spring, but no profiles.
What's new, exciting, scary, wonderful, … [Read more...]
Following up can tilt publicity in your favor
Ask any journalist if people should follow up with them after sending a press release or emailing a pitch, and you'll hear the word "No!" The persistent people who follow up, however, are sometimes the ones I write about in my ezine, "The Publicity Hound's Tips of the Week," or this blog. Last month, a publicist who had sent me a book to review … [Read more...]
Build blog traffic with these 10 tips
Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a … [Read more...]
Photo tips: It’s a camera, not a gun
If you're taking publicity photos for your organization, or you're hiring a freelance photographer to do it for you, keep in mind these photo tips courtesy of Sean McManus. I particularly like the one titled "No firing squad": "It's a camera, not a gun. Smile. Or at least, don't look so terrified. People often shoot photos against walls to get … [Read more...]
Celebrity addresses can be yours for $1
I just got my hands on the mailing addresses for the agent, publicist or manager of these celebrities:
Jodie Foster Meg Ryan Maggie Gyllenhaal Diana Krall Elizabeth Perkins Ming-NaI received an email from ContactAnyCelebrity.com, … [Read more...]
Germ-laden purse can make you sick
When I found a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified How long has THAT been there, I wondered. And how many people have seen it and said nothing? The next day, I read the first item in Marilee Tolen's ezine, titled [Read more...]
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