Now that you have a blog, how do you drive traffic to it?
To really build a following, he advises blogging no less than every other day. (Stop grumbling that you don’t have enough time!) As he correctly points out, the more you blog, the more content you’re giving the search engines to chew on. That means more traffic to your website.
To save time, keep blog items short. But Colin advises periodically offering longer “think pieces” and articles that are more likely to be picked up and spread by other bloggers.
During the teleseminar “How to Pitch the Best Bloggers & Create a Publicity Explosion” I did several weeks ago with Patsi Krakoff and Denise Wakeman (aka The Blog Squad), we recommended you post comments on other people’s blogs. It’s a great way for bloggers to notice you and perhaps blog about you.