Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter's blog will tip you off to sorts of insider stuff you wouldn't otherwise know if you read only the reporter's printed and … [Read more...]
BBB Torch Awards great for credibility, publicity
I joined the Better Business Bureau last year because using its logo on my homepage really adds to my website's credibility. So I was stunned to learn recently that the Wisconsin BBB … [Read more...]
Amazon bestseller campaigns not worth it
I'm sick to death of the parade of authors who hit me with sales pitches to buy their books on Amazon.com on such-and-such a day. And I absolutely refuse to pester the 30,000 people on my email list and let them know about these Amazon campaigns. Full disclosure: When these campaigns were all … [Read more...]
Michigan driver’s ed school needs publicity ideas
Roger Pozeznik of Kalamazoo, Michigan writes: "I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It's frustrating to see that they have full classes. "The school I work for is very well-known on the east side of the state and they are in … [Read more...]
The changing media landscape: How to keep up with it
Newspaper and magazine reporters frequently change jobs, even if it's to earn a piddly $30 more a week at a competing publication.
The TV and radio industries are in flux, too, as stations are bought and sold more quickly than items on eBay. So how can you stay on top of all the major developments on the media landscape?
Ribbon-cutting event? You can do better than that
I know you've seen photos just like this one hundreds of times.
It's called a ribbon-cutting event, complete with the giant cardbaord scissors, and it's one of the most-photographed, most boring ways to try to generate publicity.
Equally repugnant are those giant cardboard checks that somebody "presents" to someone else, usually … [Read more...]
USA Today reporters list also offers their articles
Thanks to Fox News reporter Jeff Crilley, for reminding us in his free ezine that Publicity Hounds can find a handy list of all USA Today reporters, along with … [Read more...]
‘Nightline’ appearance traced back to ezine
If you're wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my [Read more...]
Ergonomics consultants need publicity tips
Kay Richardson of Miami, Florida writes: "I need help with publicity ideas for Work Smart with Ergonomics, Inc., an ergonomic consulting/training company. We provide assessments for businesses that have employees that may be complaining of wrist, neck, back and shoulder pains while sitting at their desk performing typing, researching (surfing) and … [Read more...]
PR copywriters: SEO is a great career opportunity
One of the best ways that press release writers and PR people can move ahead, and make more money, is by learning how to write releases not only for humans, but for the search engine spiders. Here's what Greg Jarboe of [Read more...]
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