After I posted last week's item about the power of capturing visitors' email addresses at websites, several Publicity Hounds wrote, asking how they can create the box like the one I have that bounces down from the top of the screen … [Read more...]
Virtual assistants can help with publicity
Virtual assistants can be one of the most valuable tools in your publicity campaign, freeing you from routine tasks that take time away from the really important duties like building strong relationships with the media. You can hire a virtual assistant for as little as $30 an hour. And here's the best part. Your VA doesn't have to work near you. … [Read more...]
Public service announcements wanted by radio show
If you're a nonprofit or charity operating on a shoestring budget, take advantage of an Internet radio show that wants your public service announcements. "That Marketing Show," hosted by Rodger Roeser, needs 30-second and 60-second audio public service announcements to air during the show. Your organization can get in front of lots of marketing … [Read more...]
Frommer’s travel writer accepting invitations
Trying to get publicity for your travel-related destinattion? The Frommer's travel website has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here's one way to get into … [Read more...]
Capture email addresses before a publicity campaign
One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people's email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an email that asks: … [Read more...]
Article writing: How to shave minutes off this task
Chris Knight of EzineArticles.com has a great strategy for shaving time off the task of writing an article and distributing it to an online article directory like his. It's called The Stopwatch Strategy. Chris explains: "Get yourself an inexpensive stopwatch or desk clock. Become aware of … [Read more...]
California household labor website needs promotion ideas
Kare Anderson of Sausalito, California writes:
"I am a friend of Jenna Raby, co-founder of the company Labor Fair, an online referral community of reliable, quality workers for all on-demand household labor. Consumers get free, real-time access to hundreds of local worker profiles, pictures and professional references. And consumers … [Read more...]
Opening a bank branch? Display origami dollar bills
Publicity Hound Brian Foley read last week's item in which I complained about those uncreative ribbon-cutting and check-passing ceremonies that seem to be everywhere. He loved my idea of a bank hiring a magician to perform magic … [Read more...]
Spa publicity, promotion is easy with this story idea
I can think of no better treat than a day, or even a few hours, at my favorite spa. Until I read an amazing article on the front page of the Milwaukee Journal Sentinel about how the local day spas are the newest hangouts for teens and little girls. Girls as young … [Read more...]
Most successful authors do 7 things differently
For almost two decades, Steve Harrison has worked with more than 19,000 authors. He's convinced that the most successful authors---the top 3 percent---do 7 things differently than all the others. He'll explain them all during two free 75-minute telephone seminars today. You can listen at 2 p.m. Eastern Time or 7 p.m. Eastern Time. Steve says … [Read more...]
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