Roger Pozeznik of Kalamazoo, Michigan writes:
“I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It’s frustrating to see that they have full classes.
“The school I work for is very well-known on the east side of the state and they are in about 20 schools. We have done the basics: targeted mailing lists, PA announcements, and we’re putting raffle boxes around town to to win a free class and collect names/leads to follow up on. The other schools have such a hold on the locals because they never really had any competition, and they have been around for years.
“What can we do to promote the school?”