Tips, Tricks & Tools for Free Publicity
by Joan Stewart
I'm mentioned in more than 50 books on marketing, publicity, media relations and small business, and I'm always amazed at the number of leads and sales that result.
Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too.
But how do you track down authors who are writing … [Read more...]
by Joan Stewart
Starting today, the Women for Hire website will feature a video interview with a nonfiction woman author on a topic of interest to women.
Topics can include workplace, lifestyle, health, etc. The video will appear on the homepage. They will feature an excerpt from the book as well as a link … [Read more...]
by Joan Stewart
If your product isn't environmentally friendly, or the marketing message for your green product is poorly planned, consumer groups will be all over you, like they were when they targeted Home Depot for sustainable harvested wood, Nike for child labor practices, and McDonald's for Styrofoam clamshells and obesity. This article by Jacquelyn … [Read more...]
by Joan Stewart
Here's a great tip for getting some face time with journalists, courtesy of Mitch Davis of Expertclick: The Online Yearbook of Experts. He'll be at American Society of Journalists and Authors 2008 Writers Conference in New York, April 11-13. It's a perfect venue … [Read more...]
by Joan Stewart
I've worked hard to build my business to the point where I don't have to travel anymore. No more sleeping in airports, living in germ-laden hotel rooms or eating lousy food on the road. I do most of my work in my pajamas, or jeans and a T-shirt. About 98 percent of my revenue is generated in front of my computer, where I can also promote myself to … [Read more...]
by Joan Stewart
Daniel Hall says that once you're approved to speak on a cruise ship for free, all you have to do is win over the audience and you can pretty much get invited back on that cruise line, and speak on many others. "You are, generally speaking, approved forever," Daniel says. "This means you can then pretty much cruise when you want as long as you … [Read more...]
by Joan Stewart
More bad news for the publishing industry and for Publicity Hounds who are targeting primarily traditional media. Wal-Mart is purging its racks of more than 1,000 magazine titles. The big loser? Meredith Publications, whose Better Homes & Gardens is out. So is the sister magazine, [Read more...]
by Joan Stewart
Here's a great promotion tip for authors. My friend Dan Janal is willing to promote your books, for free, at his new site called Cool Book of the Day. You need to do three things: 1. Answer the questions below by email. 2. Post a link to the Cool Book of the Day site after the interview is published. 3. The book must be available at [Read more...]
by Joan Stewart
When I worked a newspaper editor 20 years ago, I would have been shocked to hear about a deal like this one between a hospital and a TV station. Today, however, it's of little surprise. That's because the line between editorial and advertising is blurred, and it's getting fuzzier by the minute. WEAU … [Read more...]
by Joan Stewart
Thanks to Publicity Hound Laura Jackson for calling attention to the issue of video pitching---in other words, pitching a blogger by creating a clever video in which you are shown delivering the pitch. Blogger Jeremiah Owyang, a web strategist shown here, posted … [Read more...]
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