It's a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine … [Read more...]
Article directories, free online press releases work hand in hand to generate publicity
I just hired someone to start submitting my many articles about free publicity to online article directories, using ArticleSubmitterPro, which makes the job easy. The same day my assistant started registering me at various … [Read more...]
Publicity tip–Author needs people to share their good, bad stories about pay raises
Executive recruiter Norman Lieberman is writing a book on how to get a significant pay raise and wants to interview people about their experiences with raises--good or bad. "Plus, for a very select few people, I will offer to help them secure a great pay raise in return for use of their … [Read more...]
Author resource box the most important part of submitting articles
A consulting client emailed me last week, complaining that she had spent hours submitting articles to online article directories, but they aren't resulting in any leads. I told her to email me a sample article, and as soon as I looked at it, I spotted the problem. She had a wimpy, worthless resource box at the end of the article, with no call to … [Read more...]
Ghost-written or mass-produced columns, articles can spell trouble
The February 2006 issue of Senior Market Advisor magazine includes an article headlined "Get Noticed," which includes tips from The Publicity Hound and other experts on how to spread the word about your company. It includes a topic that I want to warn you about: mass-produced "columns" or articles, usually written by a big company's PR department, … [Read more...]
Firm absent from ‘Small PR Firm of the Year’ list fights back with letter to the editor
I posted an item earlier this week about how to fight bias in the media, and one of my tips was to write a letter to the editor of publications you think have treated you unfairly. This morning, I came across a perfect example while … [Read more...]
Hospitality Briefings wants articles
Hospitality Briefings ezine wants articles of 500 to 1,000 words that explore and affect the entire hospitality industry, from hotels and resorts to meeting planning and travel. The ezine goes to 30,000 readers, so you'll get great exposure, and they'll even use your company logo and contact information. A content team reviews proposals and … [Read more...]
Human Capital magazine, “Between the Lines” ezine want your pitches
--The publishers of Human Capital magazine are looking for "lessons learned" stories about your employee recognition programs. For example, what worked and what didn't? What were positive and negative employee reactions? Were there any unexpected reactions? If you have been involved in a recognition program that presented challenges, … [Read more...]
Use briefs to create publicity for a product or service
If your product or service makes a great holiday gift, send the media a photo of it, along with a brief. During a teleseminar I conducted called "Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them," I explained that briefs can take one of several formats. They include: --A one-page news release. --A short list of … [Read more...]
Create a “Top 10” list
If your company or nonprofit serves a national or international audience, here's a great idea publicity idea you can steal. Ditto if you're an author, speaker or consultant. One of the ideas in my ebook "How to be a Kick-butt Publicity Hound" is to create a list of the top 10 cities or … [Read more...]
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