Publicity Hound Hillary Davis asks: "I would like to help get publicity for my friend who has an MRI (Xray) business. But the only way publicity would work is if it is targeted specifically to doctors, since it is doctors that send patients into his MRI office. I'd be grateful for any ideas from your Hounds. Any is there a way to target pediatric … [Read more...]
How to promote services for the elderly
Publicity Hound Joan Riley writes: "There are many helpful programs for low-income seniors and official methods to inform them, but the people who need help the most often don't get the word word about things like the current application for assistance with Medicare Part D prescription drugs, or their state's Renters Credit, etc. "As a former … [Read more...]
How to promote caps for Latinos
Diane White of Venice, Florida writes: "I developed and patented an angled sportswear cap and have been promoting it on my own for the past 6 years. I have written press releases and have been blessed with several local articles. But that has not captured buyers and licensees. "You can see the Side-cap at my website. It has … [Read more...]
Pitch the Religion News Service for publicity on religion, spirituality topics
If you have a story idea about values, religion, spirituality or philanthropy, consider pitching it to reporters at the Religion News Service, owned by Newhouse News Service. The news service has more than 100 secular clients, including The New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Chicago Tribune, U.S. News … [Read more...]
How to promote programs for cancer patients
Kelly Moore of Des Moines, Iowa writes: My aunt, Deirdre Duff-Allen of Aspen, Colorao, is a cancer survivor who has just launched a venture she is calling Survive-All. Through greeting cards, countdown calendars, inspirational booklets, workshops and a TV show, she hopes to inspire cancer patients, their families and the professionals who care for … [Read more...]
How to get publicity for a group ski travel business
Robbie Hickman of Virginia Beach, Virginia writes: "After having been involved in the ski travel industry, I'm starting my own group ski travel business called Snow Adventures. "So far, business is good, but I'm looking for inventive ideas for marketing. My business focuses on but isn't limited to school groups, church youth groups, … [Read more...]
How to profit from advice on how to get a raise
Norman Lieberman of Aliso Viejo, California, asks: "You know how uncomfortable it is for most people to ask for a pay raise and how they end up being underpaid? I coach people in what to specifically do and say that will easily and quickly get them the biggest raise possible. However, even though most people want more money, they won't pay for … [Read more...]
How to promote cards that teach kids about clutter
Leslie James of New Britain, Connecticut asks: "I sell Les Mess, organizing cards for kids ages 5-12, to help them help get their rooms and their houses organized and clutter-free. They shuffle the cards, pick one and do what's on the card. Each card has a time limit. If you finish in time you get a prize. These organizing cards teach children to … [Read more...]
Help CEO promote sport/entertainment management firm
Jamar Johnson of Phoenix, Arizona writes: "I need help from Publicy Hounds on how to market my company, SportsPro HR, Inc. It provides personal wealth and human resource management services for professional athletes, entertainers, and small business owners. The sports and entertainment management industry is very, very competitive, and I … [Read more...]
Pitch college newspapers
If you want publicity that reaches the 18-to-22-year-old crowd, take advantage of the powerful reach of college newspapers. But don't use the same pitching tactics you use with weekly and metro newspapers. For one, reporters at college newspapers are difficult to reach in the morning. That's because many of them study or party late into the night. … [Read more...]
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