What do you do if you're in charge of PR for a company in a sluggish industry? That's the dilemma Kleber & Associates faced recently when the marketing and communications company promoted its client, KOMA Trim … [Read more...]
Christian-oriented musicians need publicity ideas
Dave Butcher of Vincent, Ohio writes: "My wife and I have a music ministry. Our program includes my testimonies and recitations interspersed with Carolyn's songs using soundtracks. You can see our Spiritual Road website. "Carolyn has had several songs on radio Top 50 charts, and … [Read more...]
Great Dane Rescue League needs publicity tips
Joan Schramm of Annapolis, Maryland writes:
"I volunteer with the Mid-Atlantic Great Dane Rescue League and recently took over as the publicity coordinator for Maryland/D.C.
"I'd like some new ideas for getting the word out about our monthly Meet and Greet events (where we set … [Read more...]
Samaritan House in Detroit needs publicity tips
Cheryl Beck Pickett of Detroit, Michigan writes: "Samaritan House provides food and other pantry items for families in need and has been around for about 13 years. They serve a handful of small towns within our county which have populations of 3,000 to 5,000 people each. Their primary support and donations come from local churches. "There are two … [Read more...]
Motown Automotive Professionals needs marketing tips
Marcus Simmons of Southfield, Michigan writes: "The Motown Automotive Professionals nonprofit is in its start-up stage. We will provide no-cost automotive vocational training for socially and economically deprived young adults as they emerge from high school. "I have been on the 6 o'clock news on two channels so far, and we have [Read more...]
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. "Publicity in the Music Industry: A One Day Seminar" features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los … [Read more...]
How to promote a horticulture degree
Elaine Grassbaugh of Columbus, Ohio writes: "Agriculture colleges across the U.S. are experiencing low enrollment rates, especially in the area of horticulture. This is mainly due to the cost of a 4- or 5-year bachelor's degree. Also, many two-year community colleges now offer this major. "How can a department in a major land grant university … [Read more...]
How to promote a health rehabilitation facility
Publicity Hound Lisa Cupolo writes: "I am the marketing facilitator for Northwoods Health System. We offer six different health care facilities in upstate New York providing rehabilitation and long-term care services. This is a setting that bridges the gap between hospital and home (patients are discharged from the hospital but are unable to … [Read more...]
Watches for lawyers: A clever product that needs publicity ideas
Lisa Solomon of Ardsley, New York writes: "My husband and I, both attorneys, are partners in The Billable Hour Company. We make watches and clocks especially for lawyers, with dials divided into six-minute increments--the same way many lawyers bill. "Our product is a lighthearted take … [Read more...]
‘How to be a model’ seminars need promotion, publicity ideas
Roxie Hickman of Racine, Wisconsin asks: "How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains the do's and … [Read more...]
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